Nike & WK Support Galatasaray

Galatasaray fans are known worldwide for their passion and for having the record of 'loudest-crowd' support in the stadium. In the build up to the play-off games of Europe's biggest club tournament, Nike and Wieden+Kennedy Amsterdam launched a digital campaign enabling fans to fuel the fighting spirit of the team.

 

The lion, traditional symbol of the club, became the insight for the 'Aslan Avda' ('The Lions Are Hunting') campaign, designed to unite the 25 million Galatasaray fans through social media and print. The creative centerpiece is an original artwork by Luke Dixon, featuring portraits of the players merged with the roaring lion. The artist is known for such depictions that merge the physical and the metaphorical, constructed through associations exploring the anatomical relationships between animals, objects and humans.

 

The campaign is supported by the new Galatasaray players Sneijder and Drogba and powerhouses Ulmut and Yilmaz, to ignite pre-game excitement and inspire the club toward a lionhearted performance.

 

Nike Football Turkey Facebook page.

 

NIKE GALATASARAY ‘ASLAN AVDA’ CAMPAIGN

 

 

NIKE Turkey

Ed Collin Brand Communications Director - Central and Eastern Europe

Jesse Gordon Long Brand Communications Director - Central and Eastern Europe

Ahu Toran Altug

Paul Baudean

Turker Dalaman Brand Communications Manager - Turkey

Digital Executive - Central and Eastern Europe

Digital Brand Manager - Turkey

 

 

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director Mark Bernath and Eric Quennoy

Creative Directors Mike Farr and Pierre Janneau

Art Director Riccardo Rachello

Copywriter Andrew Dobbie

Planner Danny Feeney

Group Account Director Kirk Johnsen

Account Director Kathryn Addo

Account Manager Mandy Wald

Art Buyer Maud Klarenbeek

Studio Artist Malia Killings

Project Manager Janna Harrington

Business Affairs Barrie Williams

 

 

PRINT PRODUCTION

Illustrator Luke Dixon

Retoucher Dario Fusnecher