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Nike Tech Fleece 'Inside The Innovation'

Creative 1.2k Add to collection

Digital design company Royale deliver some beautifully detailed CGI

Nike Tech Fleece 'Inside The Innovation'

Check out the latest work from Nike Sportswear and long-time collaborator Royale, a digital design company with offices in Los Angeles and Seattle:

 

 

Royale’s incredibly detailed CG animation takes us on a fantastic voyage of the design and execution process of a hoodie, from threads being woven on a high-tech, circular-knit loom to its perfect fit on a person’s body. Nike Tech Fleece is a unique thermal fabrication that merges a smooth jersey with a synthetic spacer to create “Warmth Without Weight.”


“Nike wanted a piece that shows how an equal amount of technology goes into building its street wear as does its footwear,” said Brien Holman, ECD/Partner at Royale. “The actual process of creating such a lightweight fleece is what we wanted to focus on. We built a CG loom that would realistically spool hundreds of thousands of threads into one piece of fabric. The Tech Fleece Hoodie is constructed within this loom, giving extra attention to the elements that make it unique.”


The spot is running online at sites such as YouTube and throughout Nike’s media channels, which include its retail store screens, outdoor media and Nike.com.


Royale’s effort supports the launch of the Nike Tech Pack: Tech Fleece debut Fall/Holiday 2013 Collection, which is now available at Nike Sportswear retailers and Nike.com. Tech Fleece evolves the fit, feel and function of Nike’s most iconic sportswear silhouettes—such as hoodies, crewnecks and zip-up sweaters—to the fabric.


Credits


Project: Nike NSW Tech Pack

Delivered Project: "Nike NSW Tech Pack" :45 Spot
 
Client: Nike

Executive Producer, Global Brand Media: Noah Stanik                       

Producer, Global Brand Media: Thea Bergeron

Global Sportswear: Les Green

Global Brand Communications: Gabe Folik

Global Design Brand: Michael Spoljaric

Content & Creative Management: Trish Moyer       


Production: Royale

Executive Creative Director/Director/Partner: Brien Holman

Executive Creative Director/Partner: Jayson Whitmore

Executive Producer/Managing Director/Partner: Jennifer Lucero

Executive Producer: Chris Volckmann

Art Director: Jonathan Kim

Designers: Jonathan Kim, Jen Olive Lee, Juliet Park, David Viau, Patrick Clarke

Previs Artist: Blake Beynon

CG Supervisor / VFX Lead: Andy Moorer

Technical Director: Steve Caron

3D Modeling: Juan Carlos Cuadra, Erick Schiele, Adam Rosenzweig

3D Environment: Brian Broussard, Craig Christian

3D Animators: James Lane, Aldrich Torres, Matt Guzzardo, Billy Maloney

Visual Effects / Ice Artists: Ciaran Moloney, Leonard Koch, William Morrison

Compositing Lead: Geronimo Moralez

Compositors: Renzo Reyes, Dan Blank, Geronimo Moralez, John Cornejo, Pency Kinnard

Head of Production: Danielle Hazan

Producers: Jamey Kitchens, Sean Sullivan

Audio Post Company: Echolab

Composer / Sound Designer: Gavin Little

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Genres: Fashion & Beauty

Categories: Clothing and Fashion, Sportswear

Sapka Communications, Thu, 05 Sep 2013 15:34:51 GMT