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Nike is 'Winning in a Winter Wonderland'

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Wieden + Kennedy Portland faces the elements in bracing singalong

Nike is 'Winning in a Winter Wonderland'

Nike and Wieden+Kennedy Portland show how some of the world’s best athletes brave the elements to perform at the highest level in a new short film, "Winning in a Winter Wonderland." Set to a whimsical rendition of the classic holiday tune Walking in a Winter Wonderland, the film features professional baseball player Robinson Cano, professional football player Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, along with a cameo appearance from Ohio State football coach Urban Meyer, in a series of training and game-action play. 

 

Collectively, these athletes celebrate the glory of victory over adverse conditions as they all happily sing along while the elements of winter are removed from the core challenges of their respective sports. From the diamond to the gridiron, the slopes to the pitch, Nike Hyperwarm Performance Baselayer options are designed to keep the body warm without restricting movement. 

 

The integrated campaign includes a full-length :60 film, :30 lift, along with a rich media digital takeover and social media elements. The film was directed by Rupert Sanders.

 

 

TV SPOT – Winning in a Winter Wonderland     

CLIENT                NIKE
PROJECT NAME    “Winning in a Winter Wonderland” 
SYNOPSIS OF SPOT    Nike athletes enjoy, even love working out in the cold weather because they are properly prepared in their Hyperwarm performance base layers.
CLIENT CONTACT    Kevin Kirksey
LAUNCH DATE    December 7, 2013 

W+K PORTLAND
Creative Directors    Don Shelford / Rob Thompson
Copywriter    Eric Fensler
Art Director    Lee Jennings
Account Team    Rob Archibald / Ricardo Hieber / Thomas Harvey
Project Manager    Stacy Grogan
Executive Creative Directors    Joe Staples / Susan Hoffman
Agency Producer    Shannon Worley
Agency Executive Producer    Matt Hunnicutt
Head of Production    Ben Grylewicz

PRODUCTION
Production Company    MJZ
Director    Rupert Sanders
Executive Producer    Kate Leahy
Line Producer    Laurie Boccaccio
Director of Photography    Greig Fraser

EDITORIAL 
Editorial Company    Work Editorial
Editor    Neil Smith
Assistant Editor    Julian Cooper
Post Producer    Jane Dilworth (London) / Corinna Dennison (NYC) 
Post Executive Producer    Erica Thompson

VFX
VFX Company    Method
VFX Supervisor    Ben Walsh
Flame Artist    Dominic Bauch
VFX Producer    Pip Malone
VFX Executive Producer    Stephanie Gilgar

MUSIC + SOUND DESIGN
Music+Sound Company    SoundTree Music
Composer    Luis Almau
Sound Designer    Brian Emrich
Song     Original score to licensed sync of “Winter Wonderland”
Producer    Storr Redman

MIX
Mix Company    LIME & Beacon Street Studios
Mixer    Rohan Young (Lime & Mike)
Mix Assistant    Jeff Malen (Lime & Dewey)
Producer    Lesile Dulillo (Beacon Street Studios)

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lbbonline.com, Mon, 09 Dec 2013 14:56:40 GMT