Peach
dlmdd
Wake The Town
Gear Seven/Arc Studios/Shift
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Nike Is Pulling On Heartstrings With This Film Featuring Tiger Woods & Rory McIlroy

0

ADD TO COLLECTION

Wieden+Kennedy Portland and Biscuit’s Steve Rogers with an inspiring tale ahead of The Masters

Nike Is Pulling On Heartstrings With This Film Featuring Tiger Woods & Rory McIlroy

Extraordinary athletes serve as idols to the next generation. Their greatness inspires, and in turn, the inspired become role models themselves. Tiger Woods idolized Jack Nicklaus. Rory McIlroy looked up to Tiger Woods. And now, Woods and McIlroy compete side by side as they fuel the dreams of sport’s future greats. It’s a ripple effect.

In that vein, Nike Golf has created a new film, “Ripple,” that captures the powerful influence of Woods on a young McIlroy. “Ripple” is a story of relentless pursuit by two remarkable athletes, Woods and McIlroy, and their respective paths to greatness.

Produced in one- and two-minute versions, the film follows the inspirational journey of McIlroy growing up, captivated by Woods’s awe-inspiring performances, his strokes of genius, his athleticism and his swing. Seeing fist pump after fist pump, victory after victory, and with posters of Woods in his room, the film shows McIlroy dreaming of one day competing against Woods — symbolic of the dream held by many young golfers around the world. 

“As a kid, I looked up to Tiger,” said McIlroy, who hit a 40-yard drive at the age of just two. When I first saw him on TV, I remember being completely enamored by the energy he brought to the sport. His will to win. His determination. His fight.”

“I’ve been in that same situation,” said Woods. “Growing up, Jack was my idol. My first recollection of The Masters was 1986, when Jack won. I remember him making a putt at 17 and lifting that putter up. Fourteen years later at the 2000 PGA Championship, I got to play with and against him – someone I looked up to.”

The film begins with a reenactment of a young McIlroy intensely watching Woods win his first U.S. Amateur Championship on TV in 1994. A few years later, still from his hometown in Holywood, Northern Ireland, McIlroy witnessed Woods’s electrifying performance of winning his first Masters title by an astounding 12 shots. As the film progresses, we see McIlroy emulating Woods’s work ethic, perfecting his game in the rain, working on his putting stroke on a putting green at his house (filmed at his actual childhood home), with his mother Rosie and father Gerry supporting him all the way.

The film culminates with the two professionals competing against each other, walking side by side down the fairway –inspiration for who’s next.

The film was conceived by Wieden+Kennedy Portland, and directed by Steve Rogers through Biscuit Filmworks.

CREDITS

Brand
Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling, People

Categories: Sports and Leisure, Outdoor Equipment

lbbonline.com, Wed, 08 Apr 2015 09:58:57 GMT