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Nike Honours Kobe Bryant with Simple Yet Moving 'Mamba Forever' Ad


Editors' Choice: Wieden+Kennedy Portland launches film to coincide with his memorial

Nike Honours Kobe Bryant with Simple Yet Moving 'Mamba Forever' Ad

Monday marked the day of Kobe Bryant's memorial service, with thousands gathering outside the Staples Center in Los Angeles to remember the NBA legend.

Nike, a longtime partner of Bryant, also marked the occasion with a simple yet powerful two-minute film. Entitled 'Mamba Forever' as a nod to his nickname, the spot features no imagery whatsoever. It's just a series of audio snippets that take us through the life and career of Bryant with onscreen text to match each event.

Wieden+Kennedy Portland created the spot - Guilherme Souza and Emma Barnett were the copywriter / art director. Tasked with handling the editorial and sound design was Joint.

View the film below.


Agency / Creative
Post Production / VFX
Music / Sound
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Genres: Music & Sound Design, Storytelling

Categories: Sportswear, Clothing and Fashion

LBB Editorial, Tue, 25 Feb 2020 17:07:08 GMT