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Nike Honours Kobe Bryant with Simple Yet Moving 'Mamba Forever' Ad

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Editors' Choice: Wieden+Kennedy Portland launches film to coincide with his memorial

Nike Honours Kobe Bryant with Simple Yet Moving 'Mamba Forever' Ad

Monday marked the day of Kobe Bryant's memorial service, with thousands gathering outside the Staples Center in Los Angeles to remember the NBA legend.

Nike, a longtime partner of Bryant, also marked the occasion with a simple yet powerful two-minute film. Entitled 'Mamba Forever' as a nod to his nickname, the spot features no imagery whatsoever. It's just a series of audio snippets that take us through the life and career of Bryant with onscreen text to match each event.

Wieden+Kennedy Portland created the spot - Guilherme Souza and Emma Barnett were the copywriter / art director. Tasked with handling the editorial and sound design was Joint.

View the film below.

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Client: Nike


Agency: Wieden + Kennedy Portland

Executive Creative Directors: Jason Bagley & Eric Baldwin

Creative Directors: Alberto Ponte & Ryan O’Rourke

Copywriter / Art Director: Guilherme Souza & Emma Barnett

Head of Production: Matt Hunnicutt

Executive Producer: Jake Grand

Producer: Antonio Burnett

Director of Business Affairs: Amber Lavender

Business Affairs Manager: Laura Caldwell & Maggie Harasyn

Group Brand Director: Andre Gustavo

Brand Director: Erik Wade

Brand Executive: Jon Vaughan

Media Director: Reme DeBisschop

Communications Planning Supervisor: Ryan Craven, Kallie Tenzeldam

Design Ops Manager/Design Producer: Alicia Kuna

Studio Designer: Mitch Wilson


Company: Joint Editorial

Editor: Steve Sprinkel

Assistant Editor: Kevin Alfoldy

Post Executive Producer: Jen Milano


Company: Joint

Flame: Kevin Alfoldy

VFX Executive Producers: Bugs Russell

VFX Producer: Annie Rosick


Artists: Hammock

Song: Mysterium


Sound Design Company: Joint

Sound Designer: Noah Woodburn


Mix Company: Joint

Audio Mixer: Noah Woodburn

Genres: Music & Sound Design, Storytelling

Categories: Clothing and Fashion, Sportswear

LBB Editorial, Tue, 25 Feb 2020 17:07:08 GMT