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Nike Go Intergalactic for LunarEpic Campaign Launch

Creative

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Blacklist & Tendril create mesmerising new film for athletic shoe campaign

Nike Go Intergalactic for LunarEpic Campaign Launch

Blacklist and Nike have taken their relationship to the next level with their latest collaboration: the Nike LunarEpic athletic shoe campaign. The campaign’s launch is anchored by a gorgeously rendered film, directed by creative studio Tendril with the backing of an international team of talented artists.

This hero spot sees the shoe’s organic shapes and structure materialise across space and time, setting down and leaving its signature print in the dust of a far off planet.

The campaign then extends into our humble Earth world, playing on giant screens in NikeTown stores around the globe, as well as heavy rotation on Nike’s social channels, where the shoe was teased in mysterious short clips before its final epic reveal at Nike’s flagship NYC store.

To achieve the distinctly otherworldly look of the film, Tendril imagined the spot itself as a transmission received from deep space, a rare chance to look on as something truly new materialises from the elements before viewers' eyes.

Set in an alien landscape inspired in part by the visually stunning Pariah canyon, Blacklist and Tendril together assembled a global network of design and animation specialists to focus on each aspect of the film, which in turn were each focused on a different feature of the LunarEpic’s unique design. In the end, viewers are not only mesmerised by the journey and the transformation that takes place, but are compelled to recognise the distinct features that make the LunarEpic so remarkable.

The final film was featured in New York, Berlin, London, Portland, and Tokyo.