Nike Football Encourages Players to 'Believe As One' in Inspiring New Spot

Pulse Films director Sam Pilling has launched his latest work for Nike Football celebrating England's unexpected journey during the World Cup 2018. 

Created by W+K London, Believe As One captures the spirit of the team and the mood of the nation following their epic and unexpected triumph into the semi-finals. And although the conclusion of their adventure wasn't what we dared to dream it would be, the UK united over one of the most promising England teams they've had in a generation. This film tells that story.