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Nike Focuses on Feel Good for 'Mind Sets' Series

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AnalogFolk launches the series designed to uplift the mind as well as the body

Nike Focuses on Feel Good for 'Mind Sets' Series

AnalogFolk launches Nike’s ‘Mind Sets’. The movement series is designed for the mind and aims to uplift. Programs will focus on how you feel and help Nike members to move in ways that make them feel good. 

With the topic of mental well being becoming a major conversation across the world, even today people still struggle to deal with challenges and feel they are unable to deal with their own journeys. 

Working in partnership with Nike, AnalogFolk developed the strategy and core concept of the program, including execution. The platform aims to leverage the healing powers of movement to shift focus onto feeling. The first exercise as part of the program is to ask yourself ‘how are you feeling?’ to help keep focus on mindfulness. 

Nike Mind Sets delivers curated and custom movements with expert content and brand experiences. Each of these will help move the mind as well as the body. 

The ongoing 365 program will roll out globally across the entire Nike ecosystem including the Nike app, NRC, NTC, email, .com, social handles and the athlete and influencer channel. 

Explore more on the Nike App.

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Client: Nike

Agency: AnalogFolk Amsterdam

Executive creative Director: Carren O’Keefe, Analogfolk Amsterdam

Creative director: Tobias Snall

Creative team: Dan Northcote-Smith, Nick Moss, Zoe Akihary, Noam Kaestner, Jake Kedge, Kaz Salemink

Editorial team: Morag Bruce, Jasmine Phull, Ashleigh Kane

Design team: Camille Bouyer, Rhiannon Steptoe

Strategy director: Pierre-Axel Pejouan

Senior strategist: Sofia Bodger

Business lead: Roddy Taylor

Account team: Jaspreet Bahra

Project director: Sebastiaan Peters

Agency producer: Jamie Aubin

Categories: Social networking, Sports and Leisure

AnalogFolk, Thu, 18 Nov 2021 14:49:57 GMT