Nike: Count On Kobe

Wieden+Kennedy Portland has revealed its latest ad for Kobe Bryant’s latest shoe range, Kobe 8 Systems. 

 

The Count on Kobe campaign compares Kobe Bryant to the dependable truths that keep our world in balance. The "Count on Kobe" film narrator takes you on a majestic, sometimes humorous journey, followed immediately with equally clutch acts from our man, Kobe Bryant. Directed and edited by Angus Wall, the film ramps up to a definitive statement of Kobe's consistency from the past, dominating the present, and into the future.

 

 

This little gem aired last night in the second quarter of the Lakers vs. Heat game. Now there is an onslaught of social media, video banners and a unique consumer facing digital experience that will aggregate all the ways fans can count on Kobe.