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Nike: Count On Kobe

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Kobe Bryant beats all in W+K Portland’s Kobe 8 Systems spot

Nike: Count On Kobe


Wieden+Kennedy Portland has revealed its latest ad for Kobe Bryant’s latest shoe range, Kobe 8 Systems. 
The Count on Kobe campaign compares Kobe Bryant to the dependable truths that keep our world in balance. The "Count on Kobe" film narrator takes you on a majestic, sometimes humorous journey, followed immediately with equally clutch acts from our man, Kobe Bryant. Directed and edited by Angus Wall, the film ramps up to a definitive statement of Kobe's consistency from the past, dominating the present, and into the future.
This little gem aired last night in the second quarter of the Lakers vs. Heat game. Now there is an onslaught of social media, video banners and a unique consumer facing digital experience that will aggregate all the ways fans can count on Kobe.
Creative Directors: Alberto Ponte & Ryan O’Rourke
Copywriter: Edward Harrison & Brock Kirby
Art Director: Sezay Altinok
Producer: Chris Capretto
Account Team: Jordan Muse & Rob Archibald
Executive Creative Directors: Mark Fitzloff / Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Elastic
Director: Angus Wall
Executive Producer: Megan Meloth / Jennifer Sofio Hall
Line Producer: Tom Meloth
Director of Photography: Larry Fong
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Cristina Matracia
Post Executive Producer: CL Weaver
VFX Company: A52
VFX Supervisor: Pat Murphy
Flame Artist: Pat Murphy
VFX Producer: Jamie McBriety
Titles/Graphics: Elastic
Music+Sound Company: Search Party
Composer: Philip Glass
Sound Designer: Brian Emrich
Song (if applicable): Pruit Igoe
Producer: Sara Matarazzo
Mix Company: Lime
Mixer: Rohan Young
Producer: Jessica Locke


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