Nike China Scours Shanghai for Swagger in Brilliantly Produced Ad

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A butler searches the city for 'Qiang Diao' in eclectic spot from Wieden+Kennedy Shanghai and Riff Raff's Finn Keenan
Nike China Scours Shanghai for Swagger in Brilliantly Produced Ad
The latest film from Riff Raff’s rising star Finn Keenan is an epic comedy narrative for Nike and Wieden+Kennedy Shanghai. The film follows a butler searching the city for ‘Qiang Diao’, pronounced ‘Ch’yang d’yow’ which is a Shanghainse word meaning ‘swagger’ ‘confidence’ ‘flair’ or ‘game’ - something that cannot be bought, but has to be earned.

By the end of the journey he realises he now has ‘Qiang Diao’ which he gained through sports. Finn is known for his clever in camera or edit techniques and great comedy performance, and has stepped up from doing the social films for Nike Londoner, to the hero brand film for Nike Shanghai.

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RIFF RAFF FILMS
Creative

Director: Finn Keenan

Executive Producer: Natalie Arnett

Producer: Francois Larpin

DOP: Arnau Valls Coloner

Production Designer: Marco Puig

1st AD: Ben Glickman

Production

Production Manager: Kate Brady

Sports Choreographer: Eddie McClement

Stylist: Julian Mei

Hair & Makeup: Linda Leong

Editor: Jono Griffiths

Post Production

Post Production: MPC Shanghai

VFX Supervisor: Barry Greaves

3D Lead: Christian Kalata

Colour

Colourist: Mark Gethin

Producer: Chris Li

Sound

Music: We Are Walker

Sound Design: Big Knows Music

Sound design & Mixing: Charles Monnet

Audio producer: Arthur Monnet

Service

Service Producer: Wolfie Wong

Service company: Playfull

Lead Actor: Liu Xue Tao

WIEDEN+KENNEDY SHANGHAI
Creative

Executive Creative Director: Ian Toombs, Vivian Yong

Creative Directors: Matt Skibiak, Jeff Fang

Senior Copywriter: Matt Meszaros

Art Director: Josh King

Executive Producer: Bernice Wong

Senior Producer: Raymond Lau

Genres: Comedy, People

Categories: Clothing and Fashion, Sportswear

Riff Raff Films, 5 months ago