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Nike China Scours Shanghai for Swagger in Brilliantly Produced Ad



A butler searches the city for 'Qiang Diao' in eclectic spot from Wieden+Kennedy Shanghai and Riff Raff's Finn Keenan

Nike China Scours Shanghai for Swagger in Brilliantly Produced Ad
The latest film from Riff Raff’s rising star Finn Keenan is an epic comedy narrative for Nike and Wieden+Kennedy Shanghai. The film follows a butler searching the city for ‘Qiang Diao’, pronounced ‘Ch’yang d’yow’ which is a Shanghainse word meaning ‘swagger’ ‘confidence’ ‘flair’ or ‘game’ - something that cannot be bought, but has to be earned.

By the end of the journey he realises he now has ‘Qiang Diao’ which he gained through sports. Finn is known for his clever in camera or edit techniques and great comedy performance, and has stepped up from doing the social films for Nike Londoner, to the hero brand film for Nike Shanghai.


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Genres: People, Comedy

Categories: Clothing and Fashion, Sportswear

Riff Raff Films, Tue, 10 Dec 2019 10:49:54 GMT