Nike Celebrates Mo Farah's Historic Career with New Inspiring Spot 'Smile'
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‘Smile’ was created by Wieden+Kennedy London, directed by Mark Zibert and produced by Rogue films
As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film ‘Smile’ celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career...and unbeatable smile.
Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles the unseen gruelling journey and mental strength behind his smiley persona. The film gives viewers an unprecedented insight of Mo’s journey and toughest training moments, set against the backdrop of London where Mo grew up.
A powerful tribute from London-born spoken word artist George the Poet captures the human truth we all recognise; that behind every smile, there is a story that is never as easy as it seems. Today, we celebrate Mo.
‘Smile’ was created by Wieden+Kennedy London, directed by Mark Zibert and produced by Rogue films.
Brand: Philip Jacobson, Bradley Firth, Katie Franz
Post Production / VFX
Post Production Company: Time Based Arts
VFX Supervisor: Jo Gutteridge / Tom Johnson
Print / OOH
Agent: Rosie Serlin Associates
Art Buyer: Maisie Willoughby
Art Director: Tom Hall, Tom Bender & Kate Baker (Art Direction)
Copywriter: Freddy Taylor, Philippa Beaumont, Andrew Bevan
Designers: Ryan Teixeira,Tobias Bschorr, Artwork David Brodie & Indy Basra (Art)
Photographer: Jamie Morgan
Creative Agency: W+K London
Creatives: Tom Hall and Kate Baker
Executive Creative Directors: Tony Davidson, Iain Tait & Kim Papworth
Group Account Directors: Ryan Fisher
Planner: Paula Bloodworth
TV Producer: Anna Neilson, Iona Patterson (assistant)
Director: Mark Zibert
DOP: Ross Giardina
Executive Producer: Charlie Crompton / Orlando Wood
Production Company: Rogue Films
Line Producer: Sophie Hernandez Weldon
Executive Producer: Simon Robinson
Music Production: Pitch & Sync
Producer: Becky Bell
Sound Design: Jack Hallett // Anthony Moore
Sound Production: Factory Studios
Wieden+Kennedy London, 2 years ago
Edit Company: Final Cut
Editor: Dan Sherwen