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Nike and Yard Release 'Ousmane' Documentary About Footballer Dembélé's Rise to Fame

28/06/2018
Advertising Agency
Paris, France
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The portrait also looks at Dembélé’s humble beginnings and the role he plays in his community
One year after the release of 'Concrete Football', the first documentary on street football, YARD and Miles are back with the release of a new biographical miniseries focused on athletes.

YARD again partnered with Nike to create “Ousmane”, a portrait of Nike-sponsored French footballer Ousmane Dembélé. 

Three professional seasons, three teams. Since 2015, events in the phenom’s life have moved as fast as Dembélé himself. The new episode takes a look at the young athlete’s soaring career, from his debut in France’s Ligue 1 for Rennes, to his tumultuous stint at Borussia Dortmund, to his arrival at his life-long dream team, Barcelona. 

The portrait also looks at Dembélé’s humble beginnings and the role he plays in his community, as a big brother figure and as an inspiration for children practicing day and night to follow in his footsteps. The tale of a young dreamer who, as a kid, set his mind on one day playing for Barcelona, as told by his fans, admirers and those he continues to inspire.