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Nike and Deshaun Watson Show We Are 'Stronger Than One' in Poignant Docu-Series

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Stept Studios' powerful new film refers to the Black Lives Matter movement addressing significant issues on race and equality, stemming from the death of George Floyd

Nike and Deshaun Watson Show We Are 'Stronger Than One' in Poignant Docu-Series
Multi-faceted production house, Stept Studios, has produced a new film, which launched Thanksgiving Day, for Nike’s 'Stronger Than One' campaign. Featuring NFL quarterback Deshaun Watson of the Houston Texans, the spot was helmed by director Joshua Kissi.

The 'Stronger than One' campaign elevates the voices of NFL athletes as they empower young athletes to create positive change in their communities. As part of Nike’s continued commitment to move the world forward through sport, the docu-series features stories of professional football players giving back, off the field.

Debuted on Thursday 26th November, the latest instalment features Deshaun as he outfits the Jack Yates High School football team with new team uniforms that further the conversation of social justice, in the pursuit of equality. The words ‘Breathe,’ ‘Brotherhood,’ and ‘GF,’ standing for George Floyd, were incorporated into the team’s new jerseys, to advance the message for racial justice in the Houston Third Ward community and honour the legacy of the Jack Yates High School football team, and school alumnus, George Floyd.


This campaign highlights Nike’s support of players across the sports community in addressing systemic racism in America. In pursuit of equal opportunity and justice for all Black people, Nike, Inc. continues to invest in schools and grassroots organisations across the country that are focused on advancing a more just and equitable society.

“I want to use my platform to help bring awareness to these issues that impact our communities and offer the next generation a more positive path forward”, said Deshaun.

“We’re honoured to be involved in telling these stories of hope and courage,” added Nick Martini, founder at Stept Studios. “With each film, these elite athletes are using their platform to make meaningful change by supporting causes they intensely believe in. We need more of this in the world.”


Airing throughout the remaining NFL season, 'Stronger Than One' aims to empower the next generation by spotlighting the ways in which these athletes are creating positive, lasting change through inspiration, investment, and action within their communities.


Upcoming episodes will feature Josh Jacobs of the Las Vegas Raiders, New York Giant Saquon Barkley, Odell Beckham Jr. of the Cleveland Browns, Tennessee Titans Derrick Henry, and more. The premier episode of the campaign highlighted Aaron Donald, a defensive tackle for the Los Angeles Rams, also produced by Stept Studios.

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Client

Client: Nike

Production

Production Company: Stept Studios

Director: Joshua Kissi

Executive Creative Director: Adam Rachlitz

Executive Producer: David Brickel

Producer: Jasmine Blackmon

Director of Photography: Nathan Salter

Photographer: Cary Fagen

Post-production

Post Producer: Pat Lackey

Editor: Cameron Robert

Categories: Clothing and Fashion, Sportswear

Stept Studios, Tue, 01 Dec 2020 11:45:04 GMT