Mon, 17 May 2021 13:39:37 GMT
New Heights: London is a 22-minute documentary film now streaming on All 4. It’s the first partnership between Nike and Channel 4, who’ll be running promos and a three-minute featurette spanning the entire commercial break with new music by Little Simz.
The documentary follows young Londoner Tu'Shea. He grew up caring for his mum and has struggled with self-doubt his entire life. Now he's taking on a challenge to conquer his fears through sport. He has just 30 days to find his confidence. But if he succeeds, this could change his life forever.
Along the way, Tu’Shea is mentored by top athletes from across the sporting spectrum. Footballer, Adebayo Akinfenwa, world champion heptathlete, Katarina Johnson-Thompson, Gloves Not Gunz coach, Precieux Noka and elite diving coach, Sam Buck.
The film’s soundtrack is a showcase of exciting and diverse UK talent. It features music from Little Simz’s upcoming album, “I Might Be Introvert”, tracks by Riz Ahmed and High Contrast feat. Kae Tempest, and an original score by Star One.
This documentary is an expression of the brand’s new global platform, Play New. Sport is not just about competition but about the joy of movement and creativity of play; it can inspire, create community and provide platform for positive change.
The film is a collaboration between Wieden+Kennedy and Nike Creative Studio. It was directed by Dan Emmerson at Somesuch.
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Creative Director: Paddy Treacy, Mark Shanley
Creatives: Philippa Beaumont, Freddy Taylor, Darragh Carey, Andrew Bevan
Executive Creative Directors: Tony Davidson, Iain Tait
Account Director: Holly Baker-Cliff
Account Manager: Matt Whiteside
Planning Director: Brian Ritter
Comms Planning Director: Martin Bassot
TV Producer: Tom Dean
Design Director: Aaron Skipper
Lead Designer: Justin Hallstrom
Production Company: W+K / Somesuch
Director: Dan Emmerson
Series Producer: Caroline Austin
Production Manager: Laura Dixon
Director of Photography: Spike Morris
Editorial Company: Evolutions / Ten Three
Editor: Sebastian Morrison / Stephen Dunne
VFX Company: Evolutions
VFX Producer: Kim Timmins / Stephen Morrison
Colourist: Toby Tomkins @ Cheat
Sound Company: 750mph
Sound Designer: Sam Ashwell
Sound Producer: Martin Critchley
Music Company: Twenty Below
Music Supervisor / Producer: Emily Pritchard
Genres: Documentary, People, Storytelling, Dialogue
Categories: Clothing and Fashion, SportswearSomesuch, Mon, 17 May 2021 13:39:37 GMT