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Nightingale Shines Her Light on Army Heroes During Covid-19

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Karmarama developed the animation to highlight the British Army's response during the global coronavirus pandemic

Nightingale Shines Her Light on Army Heroes During Covid-19

Karmarama, part of Accenture Interactive, today unveils a new TV spot for the British Army – Nightingale. The 40 second film shines a light on the Army’s response to Covid-19, supporting the NHS and the nation.

The Army has played an important role in responding to Covid-19 in recent months – from delivering PPE to the NHS, running mobile testing and constructing the Nightingale hospitals across the country. Many will have seen this in recent news, but may not know the long relationship the Army and nursing have had throughout history.

The animated film goes back to when Florence Nightingale first tended to soldiers in the Crimean War. And now the Army is repaying the favour, honouring her name, striving to support the NHS in any way it can. The film shows how the Army helped plan and build seven Nightingale hospitals at the start of the Covid-19 crisis, with six of them opening before – fortunately - being placed on standby. These were complemented by the Louisa Jordan Hospital in Glasgow, and Dragon’s Heart Hospital in Cardiff.

The Army has continued recruiting through the crisis, and seeks to attract applicants who wish to make a difference, and do a job that matters - helping protect and support people at home and abroad. This will not be the last crisis we face, and more soldiers will be needed for the future – encapsulated in the line ‘recruiting now and always’. 

The film will air on TV, video on demand, and social channels.

Nik Studzinski, chief creative officer at Karmarama said: “The Army’s role in this crisis has been a humble one, but one to be proud of. The Nightingale film is a timely but powerful demonstration of ‘Army confidence’ in action.”

Nick Terry, chief marketing officer, Recruiting Group at Capita, comments: “This work doesn’t just communicate the Army’s role in this crisis. It speaks to the Army’s role in all equivalent crises both past and future, underlines the Army as a job that matters, and showcases a breadth of skills and jobs in the Army.”

Four days after launch of the current campaign, Army Confidence Lasts a Lifetime, the record was broken for the highest number of applications received in a single day. After a month, 141% of the Army’s application target was reached. By March, the Army surpassed 100% of its annual recruiting target for soldiers, for the first time in eight years. 

Nightingale launches on 1st July 2020. Search Army Jobs

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Client: The British Army

Client Name: Nick Terry, Capita for the British Army

Head of Marketing: Siobhan Penrose

Client Job title: Chief Marketing Officer 


Creative Agency: Karmarama

Chief Creative Officer: Nik Studzinski

Executive Creative Director: Adam Kean

Creative Director: James Rooke

Creative Director: Imogen Tazzyman

Head of Planning: Amy Gilmore

Senior Planner: Rhonwen Lally

Head of Broadcast: Rebecca Hunter

Production assistant: Cecilie Tett

Creative Producer: Cydney Chadwick

Managing Partner: Zoe Eagle

Account Director: Will Bright

Account Manager: Charlotte Allcock

Production Company 

Production Company: Nexus Studios

Director: Felix Massie

Producer: Josephine Gallagher

Designer/Original Illustration:  Luke Brookes

Animation Lead:  Andy Spence

2D Animation:  Aude Carpentier, Reg Isaac, Laura Nailor, Emma Wakely

Compositor: Chris Gavin 

Visual Effects 

Visual Effects Company: NineteenTwenty

Creative Director: Bill McNamara

VFX Supervisor: Rod Norman

VFX Producer: George Reid


Sound Company: 750mph

Sound Design: Sam Ashwell


Music: Twenty Below Music

Title: Rifles of Wincanton

Written by: Thomas Chichester-Clark / Aviv Cohen

Published by: Twenty Below Music

Genres: Animation

Karmarama, Wed, 01 Jul 2020 08:39:57 GMT