Niels La Croix Joins Johnny Foreigner for UK Representation

The Dutch director quit his career as an agency art director and has spent the last decade directing unconventional and exhilarating food and drink commercials. Brands from Birra Morretti to Nutella and McDonalds have sought his unique style. He’s all about beating the clutter and creating films which stand out, doing whatever he needs to do to make a script into an epic ad. Brands often view him as a hybrid director as his talent covers not only the sensational food part but also live action and performance.

Niels says ‘The mission for me in the UK is to direct films that need a fair dose of flair with outstanding quality. Thankfully Johnny Foreigner are up for repping me and showing me around this film-minded country.’

Olivia Hirschberg, Johnny Foreigner said, ‘Scripts for food and drink brands are plentiful in the UK so to have a talent like Niels who has such a dynamic and vibrant reel ensures we have this niche nicely covered.’

Karen James, Johnny Foreigner added, ‘Niels brings a lot of energy to a script, you can see it in his work. He’s also curious, always looking for interesting ways of doing things. We are already getting scripts in for him which doesn’t surprise me’