Nicotine Ice Cream Truck Shows the Dangers of Vaping in Spot from Publicis Canada

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Agency launches anti-vaping PSA for the Canadian Lung Association and Heart & Stroke Foundation
Nicotine Ice Cream Truck Shows the Dangers of Vaping in Spot from Publicis Canada

The Flavoured Vapes Hook Kids embodies the augmentation of the increase in the number of young people who have tried vaping. In just one year, the number of Canadian teens who have used a vape has increased by 74%.

To embody these alarming numbers, and to further educate parents on this issue, the Canadian Lung Association, Heart & Stroke Foundation and Publicis Canada in Toronto have partnered to create the video campaign: “Flavoured vapes Hook Kids” which highlights how the industry uses flavours to attract young people to products that contain nicotine.

The campaign takes place in Toronto, where an ice cream truck is settled down. The ice-cream man tries to sell products to families and more precisely to kids. When customers ask what's in the ice-cream, the ingredients are quite classic - but there is one ingredient which make the difference: there is nicotine.

The campaign is designed to raise awareness about the negative effects surrounding flavoured vaping products on youth. The video explores the dangerous appeal vape products have on kids and how the 'fun-flavoured' habit has lured kids into thinking it is acceptable and harmless. 

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EVP Creative Director: Tim Kavander

Group Creative Director: Dean Hore

Associate Creative Director: Lucas Longman

Writer: Adam Notzi Keyser/Tim Kavander/Dean Hore

Art Director: Andrew Schuler / Lucas Longman

Agency Producer: Pam Portsmouth

Associate Creative Director Of Design/Graphic Designer: Lori Jankelow


Production Company: IQ Productions/The Makers

Production Executives: Mark Bisson, Jennifer Millington, Terry Theofilactidis

Line Producer: Marc Milliard

Directors of Photography: Sean McBride/The Makers

Casting: Steven Mann Casting

Post Production House: VideoNerve

Post Production Producer: Karen Huybers

Editor: Drew Stevenson

Flame Artist: Daryl Shaughnessy

Colourist : Andrew Exworth, The Vanity

Music & Sound Design: Pirate Toronto

Audio Director: Tom Eymundson

Location Sound: Adam Clark, Toronto Sound

Ice Cream Man/Nico: Rob Norman


Categories: Health, Corporate, Social and PSAs

Publicis Canada, 2 months ago