Deutsch New York today announced the leadership appointment of Nicole Souza as chief marketing officer, a new role at the agency. In addition to traditional lead generation, Nicole will be working with leadership on increasing the agency’s growth trajectory. Nicole, most recently EVP, growth and marketing at The Integer Group\TBWA, will report to Matt Baker, who was promoted to president of Deutsch NY in July. Nicole starts at the Agency on September 7th.
“Nicole has a phenomenal track record of forming solid business relationships, being meticulous about evolving conversations, gaining trust and driving growth,” said Matt. “Her eye for opportunity and her magnetic leadership style make her a tremendous addition to the Deutsch NY team.”
“Like many in the industry, I’m so impressed with Deutsch NY’s uniquely unapologetic approach to strategy and creative that delivers growth for their clients,” said Nicole. “In an increasingly challenging business climate, Deutsch NY’s brave and disciplined offering is resonating in market and gaining significant momentum. I’m excited to join the team and be able to take such a relevant product to market.”
With The Integer Group since 2013, Nicole successfully led prospecting, pitching and winning new business across the company's global network. Clients secured include Frito Lay, Lone Star Beer, Mars Wrigley, Purina, Starbucks, Transamerica, Welch’s and Wells Fargo among others. Prior to The Integer Group, she held the SVP, partner, US business development role at Universal McCann, and the global business development director position at TBWA\ and TEQUILA\. Nicole’s innate understanding and discernment of client needs was honed earlier in her career with account leadership positions at JWT, M&C Saatchi, McCann-Erickson, Amazon Advertising, and Mullen building brands including Bloomberg, J&J, British Airways, Microsoft, Kashi, P&G, Nextel, Federated Investors, and Sylvania.