Peach
Hobby home page
liahome
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Nicolas Winding Refn Directs Sombre New Short for Ubisoft's The Division 2

Creative 442 Add to collection

Acclaimed director teams with DDB Paris for the launch of 'The Drawing'

Nicolas Winding Refn Directs Sombre New Short for Ubisoft's The Division 2

DDB Paris has launched a new film 'The Drawing' for Ubisoft's latest release title Tom Clancy's The Division 2, directed by Nicolas Winding Refn.

The second instalment of the Ubisoft series, The Division, immerses the player into the dampness of the months following an epidemic that has decimated the world's population.

Following the initial spread of the virus during Black Friday in New York City, it didn’t take long for the contagion to reach Washington D.C. The Capital city may be a symbol of power across the world, but it was not spared by the chaos of the pandemic.

In the very heart of this mid-crisis state, only The Division’s sleeper Agents can protect society as we know it and help civilians thrive at all costs.


As civilians begin to build new communities, seeking to survive in a treacherous, post-collapse wilderness. The Division Agents are key to preserving these pockets of hope, guarding them from predators and scavengers.

To create this TV commercial, DDB was inspired by the idea of becoming a hero in a collapsed world. It will be broadcast as a teaser before the game releases on March 15th, 2019.

Directed by Nicolas Winding Refn (Pusher, Bronson, Drive, Only God Forgives, Too Old To Die Young), this film combines a unique visual design with dramatic silences and escalating tension. With this live action film, Nicolas Winding Refn wants the audience to feel the desperate plight of a Division Agent. Facing constant fear and chaos, the agent has hope for the future, motivated by memories of life before the collapse.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Ubisoft

Brand: The division

Production Company

Production Company: Stink

Producer: Greg Panteix

Executive Producer: Jeanne Marie de la Fontaine

Director: Nicolas Winding Refn

DOP: Diego Garcia

Sound

Sound Company: Machine London / Final Cut

Composer: Julian Winding

Offline

Edit Company: Mikros

Creative Agency

Creative Agency: DDB Paris

Art Director: Jenna Haugmard

Executive Creative Director: Alexander Kalchev

Copywriter: Julien Kosowski

Producer: Quentin Moenne Loccoz

Account Team: Quentin Grimal

Genres: Visual VFX, People, Scenic, Storytelling

Categories: Gaming, Sports and Leisure

DDB Paris, Tue, 19 Feb 2019 14:59:01 GMT