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Nicki Minaj is 'The Wisest Thingy' in H&M's Magical Christmas Fairy Tale

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Johan Renck directs a fantastical journey in new ad from Forsman & Bodenfors and Rockson

Nicki Minaj is 'The Wisest Thingy' in H&M's Magical Christmas Fairy Tale

2017's holiday greeting from H&M is a modern and fashionable fairy tale, created by Swedish agency Forsman & Bodenfors and directed by renowned music video director Johan Renck.

Produced by Rockson, the film starring Nicki Minaj, Jesse Williams and John Turturro, is set in the suburb rather than the forest, with contemporary interpretations of fairy tale creatures.

“It’s exciting to see our festive designs come to life together with such inspirational talents," says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director. "They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M.” 

The campaign will be aired on 67 markets worldwide.

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Music Production: Krister Linder

Production Company

Director: Johan Renck

DOP: Laurent Tangy

Executive Producer: Magdalena Larsson

Hair Stylist: Elin af Geijerstam

Producer: Annabel Ridley, Kalle Wettre

Production Company: Rockson

Production Designer: Jan Houllevigue

Post Production / VFX

Grade: MPC /Jean Clément Soret


Editor: Johan Söderberg

Online Editor: Syndicate

Creative Agency

Account Management: Patrik Danroth, Martina Carlsson

Copywriter: Lycke Ramel, Agnes Uggla

Creative Agency: Forsman & Bodenfors

Creatives: Karin Frisell, Anna Qvennerstedt, Johan Holmström

Designer: Michelle Christiansen, Johan Fredriksson

Designers: Marina Argén

Producer: Magnus Kennhed

Researcher : Leo Bovaller

Senior Account Director: Leif Sorte

Genres: Fashion & Beauty, Dialogue, Storytelling, Visual VFX, Scenic

Categories: Clothing and Fashion, Day Wear

Forsman & Bodenfors, Wed, 29 Nov 2017 09:55:01 GMT