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Nicki Minaj is 'The Wisest Thingy' in H&M's Magical Christmas Fairy Tale


Johan Renck directs a fantastical journey in new ad from Forsman & Bodenfors and Rockson

Nicki Minaj is 'The Wisest Thingy' in H&M's Magical Christmas Fairy Tale

2017's holiday greeting from H&M is a modern and fashionable fairy tale, created by Swedish agency Forsman & Bodenfors and directed by renowned music video director Johan Renck.

Produced by Rockson, the film starring Nicki Minaj, Jesse Williams and John Turturro, is set in the suburb rather than the forest, with contemporary interpretations of fairy tale creatures.

“It’s exciting to see our festive designs come to life together with such inspirational talents," says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director. "They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M.” 

The campaign will be aired on 67 markets worldwide.


Music / Sound
Post Production / VFX
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Genres: Scenic, Visual VFX, Storytelling, Dialogue, Fashion & Beauty

Categories: Day Wear, Clothing and Fashion

Forsman & Bodenfors, Wed, 29 Nov 2017 09:55:01 GMT