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Nick Lachey Sells Out Twice in BBDO NY's Peanut Butter Twix Campaign

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Both Left TWIX & Right TWIX endorse the former boy band singer

Nick Lachey Sells Out Twice in BBDO NY's Peanut Butter Twix Campaign

To help introduce its new Peanut Butter line extension, Twix has launched a new advertising campaign building on the brand’s successful “Left TWIX/Right TWIX” platform introduced two years ago.

For this campaign, both Peanut Butter Left TWIX and Peanut Butter Right TWIX have enlisted the services of Nick Lachey to serve as spokesperson for their respective brand.  Of course, this puts Nick in a somewhat tenuous situation, advocating on behalf of two “competing” companies and highlighting the absurd rivalry between the two.  Which is also a way of having fun with celebrity endorsement campaigns.

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Print / OOH

Agent: Martin Schoeller Studio

Photographer: Martin Schoeller

Retoucher: Jim Lewis

Talent Acquisition

Talent Acquisition: The Marketing Arm

Production Company

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Production Company: O Positive

Line Producer: Ken Licata


Edit Company: No 6

Editor: Jason Macdonald

Executive Producer: Corina Dennison

Creative Agency

Account Executive: Aparna Joshi

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Peter Alsante

Creative Agency: BBDO New York

Director of Integrated Production: David Rolfe

Executive Creative Director: Gianfranco Arena, Peter Kain

Executive Producer: (Group) Amy Wertheimer, Alex Gianni, (Art) Betsy Jablow

Group Account Directors: Susannah Keller

Managing Director: Kirsten Flanik

Planner: Alaina Crystal


Advertiser: TWIX

Genres: Comedy

Categories: Food, Confectionery

BBDO New York, Wed, 11 Mar 2015 17:02:21 GMT