Clemenger BBDO Melbourne and Yellow Pages have launched a new campaign and a new tagline demonstrating the benefits of its updated mobile app.
Yellow Pages has a long history of using comical situations to highlight urgent business needs, where using Yellow Pages often literally saves the day.
But what about the everyday moments? That ever-changing list of things you need to get done, that you carry around in your brain all the time? Wouldn't you love to get those little things ticked off your list?
That's where the Yellow Pages mobile app comes in. The new campaign, called 'Tick', is the answer to that perpetual list.
Whether it's fixing a broken gate, getting a haircut, or even summoning duelling banjos, with Yellow Pages you can tick the task off as done.
The series was directed by Nick Ball via Finch.
Agency - Clemenger BBDO Melbourne
Executive Creative Director - Ant Keogh
Creative Director - Tom Martin
Creative Director - Julian Schreiber
Art Director - Nic Buckingham
Copywriter - Nick Kelly
Senior Broadcast Producer - Sevda Cemo
Strategic Planner - Matt Kingston
Group Account Director - Andrew Drougas
Account Director - Stephanie Hegarty
Production Company - Finch
Director - Nick Ball
Producer - Edward Pontifex
Executive Producer - Cath Anderson
Executive Producer - Karen Bryson
Executive Producer/MD - Rob Galluzzo
DOP - Crighton Bone
Editor - Peter Sciberras
Post Production - Method Studios
Flame Artist - Chris Betteridge
Sound Design - Paul Le Coutuer
Music Composer - Electric Dreams (Mark Mitchell/Cornel Wilzcek) and Jonathan Dreyfus
Sound House - Flagstaff Studios