Nick Bailey Illuminates the Glass Lion Judging Process

Ahead of Cannes Lions 2015, the hottest topic was, by far, the show’s new Glass Lion award. The award was created to encourage and celebrate progressive work that combats gender inequality and stereotypes in advertising. 

Isobar’s Nick Bailey was one of the judges and he caught up with LBB’s Laura Swinton to share the debates and discussions that happened in the jury room behind this most exciting new Lion and to explain why the Grand Prix winner 'Touch the Pickle' from BBDO Mumbai was such a powerful piece of work.

Video edited by Stitch

Cannes Lions 2015: Touch The Pickle (BBDO INDIA Mumbai) from MediaCat TV on Vimeo.