Wed, 16 Jan 2019 15:15:49 GMT
NYC-based creative studio Nice Shoes has signed creative editor Marcos Castiel for his first US representation. With over two decades of experience as an editor, he brings an unmistakable vitality and eye for storytelling to such top clients as Coca-Cola, Adidas, Vodafone, ASICS, McDonald’s, Whole Foods, Nivea and Comcast, among numerous others. Inspired by the creative challenges that come with a diverse cross-section of projects, his work ranges from enigmatic athletic-driven spots - featuring global icons such as Cristiano Ronaldo and Lionel Messi - to poignant narrative spots for international brand campaigns. Castiel will be available via Nice Shoes’ headquarters in New York City and via any of their satellite or remote locations throughout North America.
“Marcos brings a fresh perspective to every project he works on and has an innate ability to bring a palpable energy to stories of all scopes and sizes that beautifully unifies his body of work,” says Nice Shoes executive producer Tara Holmes. “His diverse skill set and excitement for creative collaboration are what keep pushing his work to the next level and we are thrilled to have such a high calibre international talent join our creative studio.”
“Nice Shoes’ vision as a holistic creative studio is very much aligned with my desire for creative diversity in my career,” says Castiel. “Being able to inform my approach with different styles and genres is what helps me continue to partner with clients to elevate their ideas and Nice Shoes truly stands behind that approach.”
A passionate cinephile, Castiel entered the filmmaking word with an eye towards directing, but quickly discovered the storytelling power of editing and made the switch, never looking back. He began his career on the agency side, cutting his teeth editing global campaigns at Publicis, before moving to the production side where he spent a decade at top production and post houses, developing his reel across multiple genres. Looking to further broaden his creative output, he made the shift to freelance and continued editing top international campaigns, earning industry acclaim including a Cannes Lions shortlist for his work with Visa and a Cannes Lions and LIA shortlist for Editorial for a 2017 project with Amnesty International.
When not travelling the globe for his career or inspiration, Castiel enjoys time with his wife and two children.view more - Hires, Wins & BusinessNice Shoes, Wed, 16 Jan 2019 15:15:49 GMT