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Nice Shoes Grades Golfing Woes for AT&T’s Celeb-Filled Masters Campaign

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The campaign stars a multitude of famous faces including Nick Jonas, Eva Longoria, Charles Barkley, and Jordan Spieth

Nice Shoes Grades Golfing Woes for AT&T’s Celeb-Filled Masters Campaign

Creative studio Nice Shoes has provided the colour grade for AT&T’s comedic new campaign, which celebrates 2022’s Masters Tournament with a host of famous faces - all lamenting their lack of golfing ability. 


The ‘Push What’s Possible’ campaign from BBDO promotes AT&T’s impressive network benefits in a variety of sporting situations, which sees the likes of Nick Jonas get distracted by spam callers and Charles Barkley enlisting the help of David Robinson to improve his skills. Viewers also witness Jordan Spieth take advantage of Colin Jost and Ralph Macchio’s enthusiasm to learn, and Maria Fassi call on golfing legends Nancy Lopez and Ben Crenshaw to help Eva Longoria.


Nice Shoes Colourist Chris Ryan was tasked with establishing a unified look across the campaign’s multiple spots, working with three disparate - and visually distinct - locations. These ranged from the high-tech interiors of Jordan and David’s houses and the muted tones of the classroom to the bright, lush golf courses, requiring colour palettes to be skilfully balanced to craft a coherent aesthetic through the five narratives. 


It wasn’t just the celebrities that faced challenges on the golf course, as Chris had to adapt his grade to reflect the ever-changing weather conditions on the shoot. With skies constantly shifting from cloudy to sunny, he ensured the colour grade matched in each cut - a common issue that arises when working with footage shot outside. With the films moving between mother nature and stylish living spaces, Chris also had to ensure all spots worked in harmony across the many exterior to interior scenes. 


Chris Ryan, colourist at Nice Shoes, comments: “For comedy campaigns like this, I tend to avoid heavy looks because I don’t want to distract from the humour. On the other hand, you don’t want it to be too generic because that can end up looking like a sitcom. The real focus was on getting these different locations to feel unified, so we worked to keep the saturation at a moderate level to help with that aesthetic - as well as a few other minor look tricks.”


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AGENCY

Agency: BBDO

CCO: Matt Miller

ECD: Susan Young

ECD: Daniela Vojta

CD: EJ Lee

CD: Matt Vescovo

Social Creatives: Matthew Low & Kristin Clark

EVP/ECD: Julie Collins

VP/Group EP: Chance Bassett

Producer: Briana Hemphill

PRODUCTION

Production Company: Ruckus

Director: JJ Adler

MD/EP: Greg Jones

HOP: Sabrina Mossberg

Producer: Pete Slowey

EDITORIAL

Edit House: Cosmo Street

EP: Maura Woodward

HOP: Anne Lai, Luiza Naritomi

Senior Producer: Amanda Slamin

Editors: Tessa Davis & Justin Trovato

Social Editor: Josh Berger

Assistants: Alexandra Jimenez & George Irizarry

COLOUR:

Colour Grading: Nice Shoes

Colorist: Chris Ryan

Producers: Paul DeKams, Andrew Pandolfino

Executive Producer: Jason Farber

Color Assistants: Matthew Annitto, Tom Tomlinson, Glenn Weidlich

MIX

Audio Post: Heard City

Managing Partner: Gloria Pitagorsky

Sound Designer: Mike Vitacco

Mixer/s: Phil Loeb, Mike Vitacco

Executive Producers: Jackie James & Sasha Awn

Senior Producer: Liana Rosenberg

Producer: Nick Duvarney

Assistant Producer: Dylan Stetson

Assistant Mixers: Ronnie Stapleton, Seth Brogdon, Virginia Wright, Zoltan Monori, Chenoa Tarin

FINISH/VFX

Finish/VFX: The Mill

Creative Director/VFX Supervisor: Chris Bernier

Senior Executive Producer: Camila De Biaggi

VFX Producer: Tierney Farrell

Senior VFX Producer: Ed Rilli

Concept Artist: Roger Hom

2D Leads: Tom McCullough and Asaf Yeger

Compositors: David Piombino, Dylan Nett, Mike Roy, Michael Glen, Navid Bagherzadeh, Richard Aponte, Russell Mack, Scott Winston

Animation: Goran Ognjanovic, Rob Somers

3D Modeling: Jemmy Molero, Tarun Nishad

Lighting: Mirelle Underwood

Motion Design: Paolo Garcia

3D Rigging: Sebastian Garcia

Bangalore: Team Below

Genres: Comedy

Categories: Mobile Network, Utilities

Nice Shoes, Mon, 11 Apr 2022 14:21:24 GMT