Leading post studios Nice Shoes and Editbar have announced a partnership offering Nice Shoes’ world-renowned colour grading services to Boston-area clients. Editbar’s award-winning creative editors are now directly connected to colourists in New York, Chicago, and Minneapolis via Nice Shoes’ proprietary Remote Services technology.
“We’re stoked to be teaming up with Nice Shoes,” said Editbar partners/editors Michael Reuter and Peter Barstis. “We’ve recently moved into our new studio downtown and we think their colourists will be a great addition as we grow our creative services here in Boston.”
With a creative alliance that has spanned nearly a decade, the studios have delivered a number of projects together for Toyota, Google, Liberty Mutual, Stop & Shop, and Mass Mutual to name a few. Building on the strength of the creative rapport developed during these collaborations, and looking to offer clients more cost-effective solutions, the decision was made to formalize the relationship.
“We always want to ensure that our Boston clients receive the same level of creative excellence and comfort that they would if they were coming down to New York,” said Nice Shoes Managing Director Justin Pandolfino. “Editbar is the perfect partner for us. Reuter and Peter have won AICE’s Best of Boston award multiple times, and we absolutely want to be partnered with a studio delivering that level of work.”
The companies will celebrate the launch of the partnership at the Ad Club’s 55th annual Hatch Awards.
“The Hatch Awards is a wonderful opportunity to celebrate the fantastic work our clients produce, and I couldn’t think of a better time to announce our partnership with Editbar,” added Pandolfino.