Mon, 24 Jun 2013 14:41:26 GMT
Nice Biscuits enjoyed working with Bigballs Films’ director Gav Rowe, on an innovative multi platform campaign to launch Japanese video games developer and publisher Capcom’s new IP ‘Remember Me”.
Developed by Parisian studio DONTNOD Entertainment, ‘Remember Me’ is set in 2084 in a futuristic Paris, where advances in technology allow memories to be digitized and then shared, bought and traded. Set against this backdrop, the main character Nilin, an elite memory hunter, awakes to find her own memory erased and begins a journey to discover who she is and why she is being hunted down.
Bigballs Films came up with a highly innovative campaign to promote the game, which kicked off in August 2012 with game play trailers and artwork seeded across Twitter, Facebook and YouTube. Then in February 2013 a four-month campaign launched with an interactive journal telling the story of Antoine the founder of Mermorize and his life from 1984 – 2084. The journal is a true multi-media experience, combining video, sound, still images and interactive mini-games. The final piece of promotion is a live action trailer.
The Nice Biscuits’ team worked with Rowe on various scenes for the two trailers and the journal. Senior 3D animator Greg McKneally studied the detailed game concept art provided by artists from Capcom. He created realistic versions of the animated elements to fit the live action trailer. This included 3D modelling, animation, tracking, lighting, rendering and compositing for the holographic memory lock that is projected from the character's neck. Numerous 3D particle systems were then created to suggest the character's memories being stolen away. He also created several iterations of the memory cube animation, a stylised representation of the character's memories being locked away into a glowing cube. This involved working closely between 3D and the Flame artist, Nick Bennett. Nice Biscuits VFX team then created various graphic elements and composited these into the trailers, which Nice Biscuits colourist Martin Southworth graded.
view more - CreativeNice Biscuits, Mon, 24 Jun 2013 14:41:26 GMT
Production Company: Bigballs Films
Director: Gav Rowe
Post Production: Nice Biscuits
3D Animator: Greg McKneally
Colourist: Martin Southworth
VFX: Russ Shaw, Nick Bennett
Producer: Jenna le Nour