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Nice Biscuits Add Style to West Quay

Creative 366 Add to collection

Relaxing shopping in a peaceful environment is the key to the commercial

Nice Biscuits Add Style to West Quay


Nice Biscuits have post produced the stylish new West Quay TVC directed by Sam J Bailey through MRM Meteorite. 

The commercial promotes the variety of shops and major brand names at West Quay shopping Centre and conveys a feeling of easy, relaxing shopping in a peaceful environment. It opens on different shots of the empty centre. Shapes float through it and we realize they are brand logos peeling away from shop fronts. They follow a woman into a changing room where they land on her dress in her reflection in the mirror, suggesting the woman imagining wearing all the brands.    
The commercial was shot on Red and then graded by Nice Biscuits’ colourist, Martin Southworth. The woman’s dress was shot with tracking markers on and supplied to 3D animator Greg McKneally.  He recreated this in CG so that he could map the logos on to it. The markers were then removed skillfully by Nice Biscuits Flame artist Russ Shaw to create an harmonious environment. 
Agency: MRM Meteorite
Director: Sam J Bailey
Producer: Eleanor Fitzgerald
Post Production: Nice Biscuits
3D: Greg McKneally
Online Flame/Smoke: Russ Shaw
Post Producer: Jenna lenoury


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Nice Biscuits, Wed, 01 Aug 2012 13:14:17 GMT