Niamh Murphy Joins Huskies as Head of Planning and Behavioural Science

In the Company of Huskies announces that Niamh Murphy is returning to Huskies to take up the position of head of planning and behavioural science. 

With a background and expertise in Behavioural Science and Cyber Psychology, Niamh brings a unique approach to planning. Joining from Rothco, Niamh has an impressive record in communications, brand and behavioural strategy across Ireland and international markets. Niamh will help evolve the agency’s planning offering and Huskies’ ambition to remain at the forefront of how brands engage with consumers. 

Niamh Murphy, head of planning and behavioural science, Huskies, says: "I have always admired Huskies for their big brand thinking and best in class innovation. I am looking forward to working with the brilliant team here to produce some fantastic work.”

Jane Madden, strategy director, Huskies, says: “We are delighted that Niamh has decided to re-join the pack here at Huskies. She is an incredibly smart and talented planner with a unique background in this field. Niamh will head up our behavioural science unit, which marries behavioural science with end to end creative solutions. Adding this set of skills to our strategy offering ensures we can deliver the most effective creative work in any market.”