NHL Seattle Launches New Interactive Portal to Encourage Fan Engagement

NHL Seattle, the National Hockey League’s 32nd franchise that begins play in 2021, and Wunderman Thompson Seattle have launched SeattleNHLFans.com, an interactive fan portal hub for encouraging fan engagement and answering fan inquiries on the franchise and new arena.

The new portal encourages fans to voice their opinions about the future of NHL Seattle and the in-game environment at the New Arena at Seattle Center, the home of the franchise. Fans can ask questions, view past and future events, and participate in polls on ticket pricing, seating, music, uniform colors, travel plans and food preferences, and the incoming team’s name.

Within the first 24 hours of its launch, the site garnered approximately 20,000 unique users, more than 144,000 unique paid views, and each poll garnered more than 8,000 responses. In total, more than 50,000 inputs were received.

“NHL Seattle has said from day one that this franchise will be built by and for the fans,” said Tod Leiweke, CEO, NHL Seattle. “The fan portal created by Wunderman Thompson is a way for us to talk directly to our fans and bring them into the creative process as we build a brand and game-day experience that you can only find in Seattle. The fact that more than 20,000 users visited the site and we received 50,000 responses in the first 24 hours shows that fans are ready for the return to hockey in the Pacific Northwest. We are excited to continue to work with Wunderman Thompson Seattle as we further create the identity of this franchise and ask fans to join us on the journey.”  

Shane Atchison, CEO, Wunderman Thompson North America, said: “This is the type of work you dream of, where you can create a world-class brand partnership with a holistic fan experience at the center. As we partner with NHL Seattle to build its brand in our unique and vibrant city, we look forward to capturing the creative spirit of Seattle and bringing it to the hockey fans of the Pacific Northwest.”

The partnership between Wunderman Thompson Seattle and NHL Seattle will continue throughout the coming months, with additional campaigns expected to roll out throughout the remainder of 2019.