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NFL Campaign Kicks off the 100th Season with an Emotional Punch

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72andSunny Los Angeles taps into fan and player passion with an empowering ad featuring an all-star cast

NFL Campaign Kicks off the 100th Season with an Emotional Punch

The NFL, in partnership with 72andSunny Los Angeles, has tapped into the deep love people feel for the game of football as a way to kick off the NFL’s 100th season. In the newest campaign 'We Ready,' the NFL captures the fan and player passion that lives everywhere from locker rooms and fields to face paint and tattoos, even to dances and chants.

Showcasing an array of football players, fans and inspirational coaches, the film features:

-    Eight Professional Athletes:
-        New Orleans Saints running back, Alvin Kamara
-        Houston Texans quarterback, Deshaun Watson
-        Carolina Panthers running back Christian McCaffrey
-        Houston Texans wide receiver, DeAndre Hopkins
-        Cleveland Brown wide receiver, Jarvis Landry
-        Washington Redskins safety, Landon Collins
-        New York Giants wide receiver, Sterling Shepard
-        Los Angeles Rams running back, Todd Gurley
-    The Los Angeles Bobcats (an all-female team)
-    Rob Mendez, inspirational coach and Winner of 2019 ESPY Jimmy V. Award for Perseverance
-    NFL Fans from teams including: Dallas Cowboys, Pittsburgh Steelers, Kansas City Chiefs and New York Jets

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Advertiser: The National Football League

Production Company

Director: Stuart McIntyre

Production Company: Somesuch

DOP: Ross Giardina

Executive Producer: Molly Griffin

Head of Production: Kerry Haynie

Producer: Suzie Greene Tedesco


Sound Company: Human // Lime

Audio Mix: Lime Studios


Edit Company: Cabin Editorial

Finishing: Shape + Light

Creative Agency

Creative Agency: 72andSunny Los Angeles

Genres: People

Categories: Events, Sports and Leisure

72andSunny LA, Fri, 16 Aug 2019 12:35:45 GMT