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NFL and Xbox's Hilarious Hand Puppet Spot Stars Legendary NFL Player Marshawn Lynch

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Comedic campaign was created by 215 MCCann to promote the release of Madden 18

NFL and Xbox's Hilarious Hand Puppet Spot Stars Legendary NFL Player Marshawn Lynch
Marshawn Lynch (aka “Beast Mode”) will go down in the history of American football as one of the best running backs of all time.

He retired in 2015 only to re-enter the league to play for his hometown team, the Oakland Raiders. 
 
Marshawn is also a known Xbox gamer.


In “Me & Marshawn”, we imagine conversations between Marshawn and his own hand – the one that holds the controller and feels the power of Madden NFL ’18, while Marshawn plays on the world’s most powerful console. 




“Considered one of the most powerful running backs in NFL history, Marshawn Lynch, was a natural fit for Xbox One X – the world’s most powerful console,” said Craig McNary, Director, Xbox Integrated Marketing. “’Me & Marshawn’ is designed for all gamers and signals that Xbox One X puts all of the power in your hands to experience the most powerful Madden NFL ever.  Only his loud-mouthed alter ego, #BabyBeastMode, creates an unexpected surprise by trying to take all of the credit. “ 
 
“Me & Marshawn” will start running on December 2, 2017 in the US and Canada and will air in US broadcast with a focus on NFL programming and in major digital/social channels. Madden NFL ‘18 plays Enhanced on the new Xbox One X, which is available now.
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Client

Advertiser: XBOX

Art Director: Josh Kline (EA)

Brand Manager: Josh Rabenovets (EA)

Business Director: Rosanne Elkington (EA)

Clients: Electronic Arts

Creatives: Chris Warnock - Lead, Mark Burd - Associate (EA)

Global Brand Marketing: Jennica Pearson (Manager)

Integrated Marketing Director: Craig McNary

Producer: Jeff Ostergaard

Senior Manager, Global Creative: Michael Rivera-Dirks (Integrated)

Senior Marketing Manager: Jeanie DuMont (Product Marketer)

Post Production / VFX

Colourist: Ayumi Ashley

Finish: Emerson Digital

Flame Artists: Mark Emerson

Producer: Nick Castillo

VFX: Verdi Sevenhuysen

Creative Agency

Account Executive: Armando Melendez

Account Supervisor: Devina Hardatt

Agency Production: Jonathan Matthews

Art Director: Sean Flores

Chief Creative Officer: Scott Duchon

Creative Agency: 215 McCann

Director of Integrated Production: Alex Spahr

Managing Partner: Carr Schilling (Cabin Editing Company)

Senior Copywriter: John Choe

Senior Strategist: Ryan Ouyoumjian

Business Director: Peter Goldstein

Associate Creative Director: (Art Director) Kevin Koller

Production Company

Director: Shadd Williams & Michael Duffy

DOP: Michael Duffy

Production Company: duffy/williams

Production Designer: Sterling Storm

Producer: Shadd Williams

Music

Audio Post Production: One Union Recording

Producer: Lauren Mask

Sound Design: Mission Film and Digital (Mix)

Sound Engineer: Joaby Deal

Offline

Edit Company: Cabin Editing Company

Editor: Randy Baublis

Producer: Michelle Dorsch

Genres: Visual VFX, People

Categories: Smart watch, Consumer Electronics

McCann Worldgroup, Wed, 06 Dec 2017 11:26:02 GMT