Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Neymar and Emily Ratajkowski Battle 'Stiff Jeans Zombies' in This Replay Ad

Creative 632 Add to collection

180 Kingsday’s campaign for new Hyperflex+ range mixes live action with anime

Neymar and Emily Ratajkowski Battle 'Stiff Jeans Zombies' in This Replay Ad
Italian denim brand Replay’s latest denim innovation story launches today with an eye-catching music video-style film and retail campaign. The work mixes live action and anime, starring Emily Ratajkowski and Neymar Jr. battling it out against the ‘stiff jeans zombies’.

The campaign, the latest in a series featuring the Hyper range of stretchy denim from the creative agency 180 Kingsday, based in Amsterdam, takes the viewer on a rollercoaster ride into a new dimension with its new Hyperflex+ range - the first fully flexible 3D super denim.



The campaign is the next chapter in a project that is as much focused on entertainment as it is on traditional marketing. Shot beneath the iconic football stadium Stade De France in Paris, the film features Brazilian superstar footballer and style icon Neymar Jr. and model and actress Emily Ratajkowski in a post-apocalyptic future world where uptight ‘stiff jeans zombies’ rule the streets. The film mixes live action with animation, taking inspiration from graphic novels, anime and manga. It sees Neymar Jr. and Emily flex their kung-fu skills in their Replay Hyperflex+ jeans, as they battle the stiff jeans zombies and bring style back to the streets.

Replay’s new Hyperflex+ collection is once again leading the way in denim innovation. With enhanced 100% elasticity, super recovery and superior comfort, Replay Hyperflex+ is the super-denim that offers complete freedom of movement. Made from an innovative mix of special fibers, it goes a step further, providing a three-dimensional flexibility in the threads running vertical, horizontal as well as oblique. Moreover Replay Hyperflex+ stands the test of time thanks to the ‘recovery power’ feature and has a superior feel to the touch.

The HYPERFLEX + jeans will be available on retail and wholesale channels, as well as online (replayjeans.com) from October 2018. The in-store launch will be supported by a major communication campaign worldwide on outdoor, print, digital and social media.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Brand: Replay

Post Production / VFX

Post Production Company: Mathematic

Colourist: MATHIEU CAPLANNE

VFX Supervisor: EMERIC SAMIER

Producer: NADÈGE MOREAU & GOUNA LOGAN

Compositor: EMERIC SAMIER

Post-Production Supervisor: SANDRA HAIZE

Post Production Supervisor: SANDRA HAIZE

Sound

Sound Company: Stainless Sound

Sound Engineer: Nick Smith

Creative Agency

Creative Agency: 180 Kingsday

Production Company

Production Company: Solab

Director: ROMAIN CHASSAING

DOP: NICO POULSSON

Producer: EDOUARD CHASSAING

Executive Producer: MAXIME BOUYER

1st AD: FRANCK PERCHER

2nd AD: NICOLAS BERGERET

Production Designer: AUDREY MALECOT

Offline

Edit Company: Final Cut

Editor: DAN SHERWEN

Genres: Animation, Visual VFX, People, Fashion & Beauty, Action

Categories: Denim, Clothing and Fashion

180 Amsterdam, Thu, 11 Oct 2018 12:54:31 GMT