Tue, 08 Jun 2021 16:51:11 GMT
Since 1968, more Americans have died from gun violence in their home country than in all US wars combined. Furthermore, more than 100 people are killed, and more than 200 Americans are injured by gun violence daily in the US. These shocking statistics demonstrates the daily threat to the lives of Americans in their home country posed by gun violence. It turns public places in the USA such as schools, shopping malls, movie theaters, concerts, houses of worship and grocery stores into war zones themselves.
This insight is taken up by '#NotComingHome', a powerful film created by Serviceplan Hamburg for Newtown Action Alliance. Directed by Martin Krejci and produced by Iconoclast/Ruffian, it uses the popular trend of homecoming videos, where US soldiers are shown at the very moment they come back home to their families from overseas war zones.
The film comes with a surprising and tragic twist, which highlights the devastating impact gun crime in the USA has on the lives ordinary families.
"#NotComingHome highlights the devastating impact that gun violence has on the lives of every American. Inspired by the traditional homecoming videos which have dominated the internet for years, featuring soldiers returning home from combat in the US military, our film shows a family torn apart by the loss of their child through gun violence”, said Leif Johannsen and Patrick Matthiensen, creative managing partner at Serviceplan Hamburg.
Through the film, Newtown Action Alliance aims to raise awareness about the detrimental effects of gun violence and joins the families and survivors who sent out a letter on March 13th, 2019 to ask the senate to support Senator Chris Murphy’s background check bill. They demand that the senate holds a hearing and votes on this life-saving bill to #EndGunViolence in America. Sign the petition here: https://sp-url.com/naa-petition.
“Every day in the US, more than 100 people are killed, and more than 200 Americans are injured by gun violence. We cannot stand idly by while more and more families are torn apart by it”, said Po Murray, chairwoman of the Newtown Action Alliance & Newtown Action Alliance Foundation.
The film was released in the US on 4th June, 'National Gun Violence Awareness Day' and has been discussed quite a lot on social media. Known supporters of the petition who have shared the film on social media include Speaker of the United States House of Representatives Nancy Pelosi, Senator Chris Murphy, Michigan State Senator Mallory McMorrow, actress Alyssa Milano. Fred Guttenberg, an anti-gun violence activist and father of a daughter who died in the 2018 Marjory Stoneman Douglas High School shooting in Parkland, raised awareness of the film and the petition on 4th June on American television, amongst others on a Morning Show by CNN.
Po Murray: Chairwoman
Managing Partner Holding: Alexander Schill
Global Creative Strategist: Max Schöngen
Managing Partner: Patrick Matthiensen
Managing Partner: Leif Johannsen
Managing Director St. Elmos: Peter Gocht
Creative Director Art: Sön Becker
Creative Director Text: Eduard Hörner
Senior Art Director: Tudor Cucu
Senior Copywriter: Martin Gillen
Senior Motion Designer: Dennis Fritz
Intern Art: Amanda Julin
Intern Art: Evelina Karlsson
Lars Holling: Managing Partner
Ann-Kathrin Frohloff: Account Director
Lennard Bahr: Account Manager
Dennis Wachter: Managing Director
Benjamin Sauer: Head of Experience Design
Sabrina Alberti-Hager: Account Director PR
Lee Sharrock: International Communications Officer
Birgit Koch: Senior PR & Content Consultant
Alena Hermann: Junior PR & Content Consultant
Matthias Bauss: Managing Partner & Co-Founder
Patrizia Caruselli: Managing Director & Co-Founder
Kathrin Heinemann: Managing Director
Christoph Köhler: General Manager
Iconoclast: Production company
Ruffian: Production company
Alyson Horn Casting: Casting
Katalyst: Online production
Martin Krejčí: Director
Nils Schwemer: Executive Producer
Robert Herman: Executive Producer
Julian Holland: Executive Producer
Sheila Eisenstein: Head of Production
Vincent Terrazzino: Line Producer
Filip Malasek: Editor
Jean Clement: Grading (@ MPC)
Vladimír Chorvatovič: Sound Mix
California Music: Music production
Malte Hagemeister: Music Composer
Kristian Nord: Music Composer
Genres: People, Storytelling
Categories: Crime Prevention, Corporate, Social and PSAsServiceplan Germany, Tue, 08 Jun 2021 16:51:11 GMT