senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Newscasters Bring the Absurdity in BJ’s Wholesale Club Holiday Campaign

14/11/2024
Advertising Agency
New York, USA
263
Share
Spots from Terri & Sandy spreads savings across the US

Local authorities have announced that BJ’s Wholesale Club is reviving its wildly popular digital video series 'Newscasters,' which first debuted as part of the brand’s ongoing 'Absurdly Simple Savings' platform in 2023. Due to the campaign’s success, the newscasters are back – this time as part of BJ’s 2024 holiday push. 

Created by independent advertising agency Terri & Sandy, the videos parody local newscasts with an anchor who is so obsessed with the savings at BJ’s, he uses every story – from news of a snowstorm to warnings about impending blackouts – as an opportunity to sing the praises of the retailer’s Black Friday, Holiday Gifting, and Holiday Meal & Entertaining deals, much to the irritation of his more professional co-host.

The original 'Newscasters' series first launched as the digital-only element of a broader multi-platform campaign that proved highly effective in reaching BJ’s members, seeing a 98% video completion rate. Taking on a new tune for the holiday season, the campaign will now make its debut across CTV, including Hulu, NBC, and Disney and will run across paid social channels.

“The new holiday 'Newscaster' spots use humour to showcase BJ’s unbeatable value and incredible savings in a fun and absurdly entertaining way,” said Keith Evans, senior creative director at BJ’s Wholesale Club. “Our partner, Terri & Sandy, has successfully extended the Absurdly Simple Savings campaign into holiday by bringing attention and excitement to BJ’s Black Friday, Holiday Hosting, and the BJ’s Great Gifting Event.”

Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Terri & Sandy
Love Boat by Hannah
Princess Cruises
25/11/2024
8
0
Blackout
BJ’s Wholesale Club
14/11/2024
7
0
Oh Baby
BJ’s Wholesale Club
14/11/2024
14
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0