As NewFest prepares to kick-off its 31st Annual LGBTQ Film Festival, it is turning to a familiar voice for its promotional campaign: Wanda Sykes.
This year’s campaign uses old-school personal ads to connect audiences with films by enticing them to call its queer movie hotline: 1-833-NEW-FEST. Once someone calls in, they will be led by actor, comedian and writer Wanda through a menu of queer film topics. They can choose from options such as “Lesbian drama seeks same,” “Gender bending 4 genre bending,” “Masc 4 film,” or “Intersectional 4 international.” Depending on who you are and what you’re looking for, our celebrity operator will help you find your perfect film match. This experience allows film lovers to meander through the variety of stories NewFest has to offer... and with more than 160 films from 32 countries, NewFest has something for everyone.
This year’s tagline, ‘Great stories don’t follow a straight line,’ reinforces NewFest’s dedication to giving voice and visibility to the full spectrum of the LGBTQ experience by championing a diverse slate of filmmakers and films that engage audiences, inspire dialogue, shift cultural bias, and empower the diverse LGBTQ community.
This year’s campaign, developed by Ogilvy, is brought to life through OOH activations across the city’s bus shelters, kiosks, ferries, and phone kiosks as well as via guerilla posters and social media promotion. The campaign was created by time donated Ogilvy staff and vendors.
Ogilvy has had a relationship with NewFest since 2011. Ogilvy Pride, the agency’s LGBTQ employee professional network, previously teamed up with NewFest and NYC Pride to create the award-winning Type with Pride
campaign, which featured a free colour font ‘Gilbert’ to honour Gilbert Baker, an LGBTQ activist and the creator of the Rainbow Flag.
Since 1988, NewFest has been fostering queer storytelling through the lens of film. Presented by HBO, New York’s LGBTQ Film Festival features over 160 films, panels and parties, and attracts over 13,000 attendees from around the globe every October. The annual celebration of the year’s best LGBTQ film and media has grown to become a vital part of New York City’s cultural landscape, and one of the world’s premier gatherings of LGBTQ filmmakers and artists. The 31st Annual Festival is happening between October 23-29, visit newfest.org
for more information.