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New Zealand Jerky Tells Hu-Moo-Rous Jokes to Cows to Promote Their New Beef Jerky

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The humorous spots feature New Zealand TV writer and stand-up comic celebrity Tim Batt telling corny dad jokes to a deadpan cow

New Zealand Jerky Tells Hu-Moo-Rous Jokes to Cows to Promote Their New Beef Jerky
New Zealanders have a notoriously offbeat see see of humour, as you would have seen on Flight of the Conchords. A new campaign for New Zealand Jerky from creative agency North brings some twisted Kiwi humour to the tagline “Serious Meat”— they tell beef jerky jokes to a cow. 

New Zealand Jerky views itself as a healthier jerky option, as the first Non-GMO verified beef jerky sold in the US. 


In the social spots, New Zealand TV writer and stand-up comic celebrity Tim Batt tells dad-corny jokes to a deadpan cow to demonstrate just how serious New Zealand beef really is. “Why do cows have hooves instead of feet?...because they lactose.” 


Batt plays to his bovine audience knowing that the puns are so bad, they’re good. “A friend of mine’s a farmer. He’s got 196 cows...but when he rounded them up he had 200.” 


“We wanted to capture that quick-witted humor that Kiwis are known for with this campaign,” said Mark Ray, Chief Creative Officer at North. “We got so much great material from Batt that we had an ‘udderly’ hard time picking our favorites.” 

The social spots are viewable now through the end of September on Facebook, Instagram and YouTube.


Enjoy more hu-moo-rous videos on New Zealand’s YouTube channel
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Client

Advertiser: New Zealand Jerky

Marketing Manager: Laura Stewart

Chief Creative Officer: Co-Founder

Post Production / VFX

Producer: Matt Genz

Creative Agency

Brand Strategist: Jordan Delapoer (Director)

Chief Creative Officer: Mark Ray

Copywriter: Eric Samsel (Creative Director)

Creative Agency: North

Executive Producer: Steve Rauner

Managing Director: Rebecca Armstrong

Media Planner: Nathan Johnson, Devon Brown

Social Strategist: Caroline Desmond (Director)

Digital Production Company

Colourist: Chroma Color

Production Company

DOP: Chris Hornbecker

Editorial & Online: Leif Hanson

Line Producer: Natasha Myers

Music

Audio Post Production: Matt Pence

Offline

Editor: Leif Hanson

North, Thu, 10 Aug 2017 12:11:04 GMT