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New Zealand Army ‘Purpose Built’

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Saatchi & Saatchi NZ celebrates employees’ dedication & motivation

New Zealand Army ‘Purpose Built’

The NZ Army is purpose built to take on any challenge, from peace keeping to disaster relief and humanitarian operations. And with over 40 specialist roles to choose from, it’s also an employer that is purpose built for you.

Saatchi & Saatchi New Zealand’s new integrated campaign gives an insight into the motivations behind the army’s dedicated team, showing why they’re committed to doing what they do.


To change stereotypical perceptions of military life, the campaign highlights recent examples of the Army at work, showing that it’s so much more than combat. The journey then takes the viewer to an online video that gives them a deeper insight into wider Army life, showing that it’s a flexible career with travel, sports, a social side, education and work/life balance all built in.

Radio, online banners, eDM and social media then elaborate on the variety of roles available.


Agency: Saatchi & Saatchi New Zealand
Client: New Zealand Defence Force – NZ Army, Major Marcus Linehan, Jessica Nikora, Chantal Fisher
Executive Creative Director: Antonio Navas
Creative Director: Mitch Alison
Creative Team: John Paul Twaalhoven & Watchara Tansrikeat
Agency Content Producer:  Anna Kennedy
Agency Digital Producer:  Sarah Kelliher
Designers: David Hunter, Francis Wu
Developers: Steven Ashby, Marek Suchanski
Business Director: Wendy Shrijvers 
Account Director: Abi Jackson-Burks
Account Manager: Becky Kusel
Planner: Ian Hulme, Murray Streets
Production Company: Assembly
Director: Damon Duncan & Matt Von Trott 
Executive Producer: Amanda Chambers
Cinematographer: Ian McCarroll 
Production Designer: Guy Treadgold
Lead Developer: Jeff Nusz
Editors: Alex O’Shaughnessy 
Music Composition: Pete Van der Fluit Liquid Studios
Audio Post: Craig Matuschka Liquid Studios

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Categories: Corporate, Social and PSAs, Military

Saatchi & Saatchi London, Mon, 16 Sep 2013 10:24:56 GMT