senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

New York Lottery Ups the Drama with Daytime TV Inspired Spot 'The Multipliers of Dutchess County'

09/02/2023
Advertising Agency
New York, USA
3.8k
Share
McCann New York taps into the genre for cash multiplier series of scratch-offs campaign

The New York Lottery’s Cash Multiplier Series of scratch-off tickets are making a dramatic entrance. 

To get people in the spirit of playing its Cash Multiplier Series of Scratch-Offs, the New York Lottery is giving people the chance to multiply their winnings - and the drama - up to 100 times with every win. The latest campaign, created in partnership with McCann New York, leans into a well-known genre of daytime television, featuring characters whose lives are dramatically drawn to the series of tickets. 

After all, New Yorkers love drama, and what better way to highlight these winnings than creating a daytime drama filled with multiple twists and turns.  

The campaign, directed by comedy director duo Terri Timely, launched on January 5th, 2023, and will be carried across TV, radio, OOH, print, social and other digital executions. It will run until April 2nd.  

Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from McCann North America
Maxx What Makes You, You
TJ Maxx
18/03/2024
279
0
We Create Next 15
Converse
26/02/2024
11
0
We Create Next 30
Converse
26/02/2024
15
0
ALL THEIR WORK