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New York Lottery to Air a Snowman Meltdown on Facebook Live

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Facebook users enlisted to help melt a snowman with a Holiday Scratch-Off hidden inside

New York Lottery to Air a Snowman Meltdown on Facebook Live

To celebrate the holiday season, New York Lottery and McCann New York are changing the holiday tradition of building a snowman. Promoting the idea that a Scratch-Off is the gift that dreams are made of, users are enlisted to help melt a snowman with a Holiday Scratch-Off hidden inside. Through Facebook Live, viewers will be able to guess which scratch-off is hidden within, choose how the snowman is dressed and vote on how to melt him. The livestream will run through 12pm on Friday, December 7th.

All participants are entered for the chance to win a New York Lottery Holiday Prize Pack. Players who correctly guess which scratch-off is inside will be eligible for the grand prize.  

Click here to view the Snowman Meltdown on the New York Lottery's Facebook page.

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Production Company

Executive Producer: Adam Kaplan

Production Company: Ask Media

Creative Agency

Account Executive: Emma Gross, Ellery Gitkin

Account Supervisor: Denis Mahon, Molly Vossler

Assistant Account Executive: Jessica Foster

Associate Creative Director: Emily Salas & Tyler Gonerka

Business Manager Music: Sam Belkin, Natalie Hernandez

Chief Creative Officer: Eric Silver, Sean Bryan & Tom Murphy

Chief Production Officer: Nathy Aviram

Creative Agency: McCann New York

Creative Director: Jason Ashlock & Dominick Baccollo

Executive Account Director: Scot Beck

Executive Creative Director: Mat Bisher

Executive Music Producer: Eric David Johnson

Music Producer: Dan Gross

Producer: James Lawson

Project Manager: Courtney Snead

Senior Art Director: Eric Aragon

Senior Copywriter: Jack Deligter

Senior Social Strategist: Erin Moldovan, Rebecca Krevat

Categories: Gambling, Sports and Leisure

McCann North America, Fri, 07 Dec 2018 16:30:53 GMT