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New York Lottery Recorded a Song That Will Have You and Your Dog Howling

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Teaming up with McCann New York, the track features totally unique instrumentation to appeal to pet owners and their furry friends

New York Lottery Recorded a Song That Will Have You and Your Dog Howling

After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new music track just dropped called, 'Wanna Go for a Walk?'

The song features a totally unique instrumentation. It might sound like a hip-hop beat to human ears, but it’s composed using all the sounds that dogs love most. Listen close and you’ll hear squeaky toys, leash jingles, duck quacks, doorbells, clickers and more. Many pet owners already play music for their furry friends, but this song was written so that they’d have something to enjoy together.

The song is available on Spotify, and its accompanying music video can be found YouTube. Directed by Juan Zuleta, the video stars a band of musical pups playing instruments and mixing their doggy track in the studio.

To get tails wagging across social media, the New York Lottery is partnering with @MarleyInNYC and @BubalahPoochie to promote a reaction video challenge. Using a combination of Instagram Reels, Stories, and In-Feed posts, New Yorkers will be challenged to film their dogs listening to the new track. You should expect to see even more adorable dog content the next time you scroll.

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Creative: McCann New York

Co-Chief Creative Officer: Shayne Millington

Co-Chief Creative Officer: Pierre Lipton

SVP, Executive Creative Director: Dominick Baccollo

SVP, Executive Creative Director: Jason Ashlock

Associate Creative Director: Noah Benezra

Senior Art Director: Gina Senese

Senior Art Director:  Sarah Wagner


Production: McCann New York

Head of Production: Aaron Kovan

Executive Producer: Katie Boyko

SVP, Executive Music Producer: Eric Johnson aka DJ Bunny Ears

Music Producer: Colleen Dahlstrom

Junior Music Producer: Madison Rowe

Business Manager, Music: Jamie Jou

Business Manager: Natalie Hernandez

Talent Manager: Krenzy Varga

Talent Manager: Jessica Gelbart

Production: CRAFT

Director: Juan Felipe Zuleta

SVP Head of Content North America: Adam Hirsh

Senior Producer: Zoe Greene

Producer: Juan Sebastian


Account Management: McCann New York

EVP, Executive Account Director: Nikki Maizel

VP, Account Director: Molly Vossler

Senior Account Executive: Christina Harman

Senior Account Executive: Ana Gonzalez

Senior Project Manager: Ann-Marie Abril


Strategy: McCann New York

SVP, Group Strategy Director: Laura Frank

VP, Strategy Director: Emily Brown

Senior Strategist: Billy LePage

Associate Social Strategy Director: Kara Haynesworth

Senior Community Manager: Jordana Judson

Post Production

Post-Production: White House Post

Editor: Matt Badger

Assistant Editor: Ally Gondeck

Executive Producer: Caitlin Grady

Head of Production: Melanie Klein

Visual Effects

Visual Effects Artist: Peter Amante


Colour: Ron Sudul


Audio: JSM

CCO/CEO/Co-Composer: Joel Simon

VP/Executive Producer: Jeff Fiorello

Senior Producer: Norm Felker

Senior Producer: Andrew Manning

Producer: Sharon Cha

Co-Composer: Nathaniel Morgan

Audio Post Production

Audio Post-Production: Duotone

Sound Designer / Mixer: Juan Aboites

Executive Production, Audio Post: Greg Tiefenbrun

Genres: Music & Sound Design, Comedy

Categories: Sports and Leisure, Gambling

McCann North America, Tue, 24 May 2022 08:42:10 GMT