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New York Lottery Enlists Woodland Friends to Help Celebrate the Magic of Christmas

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McCann New York worked with the NY Lottery on the campaign

New York Lottery Enlists Woodland Friends to Help Celebrate the Magic of Christmas
The holidays are a special time for the New York Lottery. It’s the time of year when there’s something special in the air—when anything seems possible, including winning. To announce this year’s seasonal Scratch-Off Games, the New York Lottery and McCann New York enlisted a group of woodland animals to deliver a little holiday magic to an enchanting wildlife reserve in a film titled, ‘Special Delivery.’

The story begins as a beloved park ranger loses her Scratch-Off on her way home for the holidays. But luckily for her, there’s a bit of magic in the air. A rabbit rescues the ticket and works together with a few other furry friends. Together, they make their way through a snowy winter landscape to ensure the ticket ends up right where it belongs. Their charming journey is sure to warm the hearts of everyone this holiday season.

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North American Chief Creative Officer: Eric Silver

McCann New York Chief Creative Officers: Sean Bryan, Tom Murphy

Executive Creative Director: Mat Bisher

Group Creative Directors: Jason Ashlock, Dominick Baccollo

Senior Writer: Colby Spear

Senior Art Director: Pedro Sampaio


Chief Production Officer: Nathy Aviram

Senior Producer: Tamara Lecker

SVP Executive Music Producer: Eric Johnson

Integrated Music Producer: Dan Gross


EVP Executive Account Director: Scot Beck

VP, Account Director: Caroline Fuller

Account Director: Molly Vossler

Account Executive: Ellery Gitkin


SVP Group Strategy Director: Laura Frank

Creative, Editoral, VFX

Creative| Production | Editorial | VFX: The Mill

Director: Ben Smith

Executive Producer: Zu Al-Kadiri

Producer: Hillary Thomas

Production Supervisor: Georgina Castle

Production Coordinator: Emily Stave, Esther Montgomery

Editor: Ryan McKenna

Production Support: Goutham H, Utkarsha Shinde

Shoot Supervisor: Ed Boldero, Alek Vacura

2nd Unit Director: Alex Clark

2D Lead Artist: Tim Crabtree

3D Lead Artist: Ed Boldero

Animation Lead: Katie Yancey

2D Artist: Roxy Zuckerman, Daniel Thuresson, Dag Ivarsoy, Abby Riegel, Rakesh Venugopalan, Evan Langley, Renjith Raveendran, Prajeesh Chaliyam, Basabendu Sarkar, Sandeep Kumar Singh, Yogesh Sarwa, Jiten Harkhani, Vinod Gopinathan

3D Artist: Matthew Choy, Jeremy Ramirez, Sophie Quagebeur, Daniel Stern, Danny Garcia, Ryan Federman, Elizabeth Hammer, Lalida Karnjanasirirat, Victor Duncan

Matte Painting: Rasha Shalaby, Gillian George, Bill Lu, Andy Wheater

Animation: Jacob Bergman, Justin Tirado, Randy Link, John Fielding, Gustavo Gonzalez, Melik Malkasian, Matt Connolly

Design: Alex Clark

Motion Graphics: Joakim Ekstrom

Art Department: Kevin Diaz, Valerie Chernysh


Colour: The Mill

Colourist: Matt Osborne

Group Colour Director: Dee Allen

Associate Colour Producer: Blake Rice

Production Coordinator, Colour: Jessica Amburgey

Colour Assist: Brandon Phillis

Genres: People

Categories: Gambling, Sports and Leisure

McCann Worldgroup, Tue, 26 Nov 2019 10:30:05 GMT