The holidays are a special time for the New York Lottery. It’s the time of year when there’s something special in the air—when anything seems possible, including winning. To announce this year’s seasonal Scratch-Off Games, the New York Lottery and McCann New York enlisted a group of woodland animals to deliver a little holiday magic to an enchanting wildlife reserve in a film titled, ‘Special Delivery.’
The story begins as a beloved park ranger loses her Scratch-Off on her way home for the holidays. But luckily for her, there’s a bit of magic in the air. A rabbit rescues the ticket and works together with a few other furry friends. Together, they make their way through a snowy winter landscape to ensure the ticket ends up right where it belongs. Their charming journey is sure to warm the hearts of everyone this holiday season.