New York Lottery Encourages Players to Spend More Time with Their Numbers

When it comes to playing the New York Lottery, everybody has their favourite numbers. Lucky numbers. Birthdays. Anniversaries. With the newly re-branded Twice Daily Games from the New York Lottery, those players now have two chances a day to play their numbers. Win4, NUMBERS and Take five are easy to play draw games that always deliver a reliable dose of optimism.

To encourage players to ‘Spend More Time with Their Numbers,’ McCann New York brought those numbers to life in a 30 second spot directed by Aaron Ruell from Sanctuary Content. The spot features New Yorkers hanging out with their numbers in routine yet charming situations. But in this case, those numbers are larger-than-life, multi-coloured, furry creatures. The story is a simple demonstration of the excitement Twice Daily Games can add to the everyday. 

The campaign is being carried across TV, radio, OOH, print, social and digital executions 8/16-10/10.