New York City Football Club Invited the Whole City to a 24-Hour Soccer Match
Johannes Leonardo created the event that kicked off on March 9 in collaboration with Rockefeller Center
Last week, New York City Football Club (NYCFC), in partnership with agency Johannes Leonardo, hosted a 24-hour soccer game at Rockefeller Center, giving 500+ New Yorkers the opportunity to play on the Plaza and the chance to be coached by NYCFC players and Head Coach Patrick Vieira in the middle of Manhattan. In anticipation of the Club’s home opener on Sunday, March 11, the Team Villa vs. Team Vieira 24-hour match kicked off at 4:00 p.m. on Friday, March 9 and continued until 4:00 p.m. on Saturday, March 10.
“We want to bring together the City, the people who make it great and our soccer Club that is proud to call this place home,” said Jon Patricof, President of NYCFC, ahead of the even. “New York is The City That Never Sleeps, so we’re inviting New Yorkers of all skills to an around-the-clock soccer game to launch the Club’s fourth season.
“To play soccer outside at Rockefeller Center, one of the most iconic places in the world, will be an incredible experience for anyone who wants to play, or even just come down to watch and cheer on the teams.”
The five-on-five game played through a 24-hour duration, with participants on rotation and a DJ entertaining the crowd. In addition, Head Coach Patrick Vieira, Team Captain David Villa and other players from NYCFC lent their coaching skills to participants during the start of the event.
NYCFC’s David Villa shared his thoughts on this exciting moment for soccer in New York: “Soccer is great because it brings people together and you can play in any space. It will be amazing to play with so many people in the middle of Manhattan that I am proud to call my new home. By the end of the game, it is going to be a very high score and I hope my team finishes on top.
“I can’t think of a more exciting way to start our new season. I can’t wait to see a soccer pitch at Rockefeller Center.”
NYCFC was also collecting donations to support City in the Community (CITC), the nonprofit foundation proudly supported by NYCFC that uses the power of soccer to promote health, education and leadership development and safe spaces throughout the five boroughs.
Here are some photos from the event:
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Production Company: HELO
Executive Producer: Mitch Kirsch
Producer: Rebecca Straney
Head of Production: James Okumura
Technical Manager: Anya Keyser
Executive Creative Director: Tom Webster (Experience)
Creative Agency: Johannes Leonardo
Copywriter: Lauren Cooper
Art Director: Harry Neville-Towle
Chief Creative Officer: Jan Jacobs, Leo Premutico
Designer: Ash Mendez, April Pascua
Head of Creative Services: Michelle Moscone
Junior Copywriter: Tommy Woods
Junior Art Director: Jacob Mehringer
Head of Strategy: Mark Aronson
Associate Account Director: Mack Montague
Head of Communications Strategy: Megan Piro
Communications Strategist: Casey Donahue
Head of Account Management: Emily Wilcox
Management Supervisor: Adam Rubin
Producer: Doug Moffitt
Executive Producer: Craig Keppler, Maria Elena Lopez-Frank
Integrated Producer: Siobhan Spence-Edwards
Head of Integrated Production: Dana May
Production co-ordinator: Kiki Olmedo
Senior Business Affairs Manager: Jane Meeuws,Alesa Blanchard-Nelson
Junior Producer: Maddie Tiedrich
Associate Creative Director: Jono Flannery, Paul Gregson
Design director: Charles Watlington
Categories: Events, Sports and LeisureJohannes Leonardo, Thu, 15 Mar 2018 12:38:14 GMT