New World has launched its new brand campaign created by Colenso BBDO in conjunction with sister agency .99
Three 60-second ads, 'Lucky Day', 'I’m Big Day' and 'Next Day' will run in rotation on national television and in cinema.
The campaign is based on the notion that our moods, occasions, relationships, the seasons and even the weather affect what and how we eat on a daily basis.
Every day is a new one. But whatever kind of day you’re having New World is an integral part of it.
The ads were directed by Finch director Patrick Hughes who achieved the unique style by shooting a mix of film formats including 35mm, anamorphic, 16mm on a Bolex, Digital HD, and even a couple of shots on his iPhone.
This visually interesting combo was further enhanced with stock-library archive footage.
To complement the different stories, three individual music tracks were purchased, including an original ‘crackly’ recording of a 1928 blues standard, Fishin’ Blues by Henry Thomas.
Agency: Colenso BBDO and .99
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Creative Team: Victoria Daltrey & Will Bingham
Group Account Director: Jillian Stanton
Client Services Director: Jarad O’Hara
Planner: Katheryn Thomas
Agency Producer: Jen Storey
Production Company: Finch
Production Company Producer: Karen Bryson, Nikki Walker
Director: Patrick Hughes
Sound Design: Franklin Road
DOP/Cinematographer: Jeremy Rouse
Editor: Adam Mills
Online Editor: Richard Betts
Post Production: DigiPost
Music – Artist/Title: Henry Thomas/Fishin’ Blues, Ash Grunwald/Walking, Silversun/LazyEye
Group Brand Director: Jules Lloyd
Group General Manager Marketing: Steve Bayliss
Group Retail Marketing & Sponsorship Manager: Margaret O’Sullivan