Directed by US director Brian Aldrich, the spot features a woman realising the truth about her husband’s comedic abilities.
Clemenger BBDO Melbourne Executive Creative Director Ant Keogh says the Melbourne International Comedy Festival is a dream brief.
“The prerequisite to write something genuinely funny is the best brief - and also very challenging, given the time constraints of a TV ad and a G rating.” Keogh said.
MICF Marketing and Sponsorship Director, Lee Casey, says they are delighted that Clemenger Melbourne has created a spot for them that taps into an original yet genuine Festival reaction.
“Everyone fancies themselves as a bit of a comedian, but when audiences see the pros in action at the Melbourne International Comedy Festival it only reinforces just how much skill it takes!” she said.
The Melbourne International Comedy Festival is the second largest comedy festival in the world. It will run from 27th March – 21st April.
MICF Festival Director - Susan Provan
MICF Marketing & Sponsorship Director – Lee Casey
Executive Creative Director - Ant Keogh
Art Director - Ant Phillips
Writer - Richard Williams
Agency Producer - TV Sevda Cemo
Strategic Planner - Matt Pearce
Managing Partner - Paul McMillan
Account Director - Tim Clark
Senior Account Manager - Kelly McBride
Director - Brian Aldrich
DOP/Cinematographer - Germain McMicking
Editor - Jack Hutchings and Michael Lutman - The Butchery
Flame Artist - Daniel Benjamin – Method Studios
Producer – Furlined - Diane Mcarter - President ; Finch Company - Executive Producers - Cath Anderson / Karen Bryson; Production House Producer - Edward Pontifex
Production Companies - Furlined and Finch Company
Post Production Company - The Butchery (Offline) Method Studios (Grade and Online)
Sound Engineer - Paul Le Couteur
Sound House - Flagstaff Studios