New TVC for Melbourne International Comedy Festival

Directed by US director Brian Aldrich, the spot features a woman realising the truth about her husband’s comedic abilities.

 

Clemenger BBDO Melbourne Executive Creative Director Ant Keogh says the Melbourne International Comedy Festival is a dream brief.

 

“The prerequisite to write something genuinely funny is the best brief - and also very challenging, given the time constraints of a TV ad and a G rating.” Keogh said.

 

MICF Marketing and Sponsorship Director, Lee Casey, says they are delighted that Clemenger Melbourne has created a spot for them that taps into an original yet genuine Festival reaction.

 

To view the work, click here

 

“Everyone fancies themselves as a bit of a comedian, but when audiences see the pros in action at the Melbourne International Comedy Festival it only reinforces just how much skill it takes!” she said.

 

The Melbourne International Comedy Festival is the second largest comedy festival in the world. It will run from 27th March – 21st April.

 

Credits

 

MICF Festival Director - Susan Provan

MICF Marketing & Sponsorship Director – Lee Casey

Executive Creative Director - Ant Keogh

Art Director - Ant Phillips

Writer - Richard Williams

Agency Producer - TV Sevda Cemo

Strategic Planner - Matt Pearce 

Managing Partner - Paul McMillan

Account Director - Tim Clark 

Senior Account Manager - Kelly McBride

 

 

Director - Brian Aldrich

DOP/Cinematographer - Germain McMicking

Editor - Jack Hutchings and Michael Lutman - The Butchery

Flame Artist - Daniel Benjamin – Method Studios

Producer – Furlined - Diane Mcarter - President ; Finch Company - Executive Producers - Cath Anderson / Karen Bryson; Production House Producer  - Edward Pontifex

Production Companies - Furlined and Finch Company

Post Production Company - The Butchery (Offline) Method Studios (Grade and Online)

Sound Engineer - Paul Le Couteur

Sound House - Flagstaff Studios