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New Toyota Corolla ‘Feels Good Inside’

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Story of a love-struck cat and feel-good car

New Toyota Corolla ‘Feels Good Inside’

 

Toyota New Zealand and Saatchi & Saatchi New Zealand have launched the all-new 2013 Toyota Corolla with a romantic story between a love-struck cat and a feel-good car.
 
The campaign launched exclusively online to the Toyota Facebook community this week and then aired during Toyota’s partnership with 'New Zealand’s Got Talent' on TV ONE on Sunday night. 
 
Saatchi & Saatchi Creative Directors Corey Chalmers and Guy Roberts wrote and developed the idea. Chalmers said: “Anyone who’s taken a cat in a car ride knows how much they hate it, so we thought what lengths would a cat go to for a ride if they loved it?  We hope that everyone enjoys this little hyperbolic story and it gives New Zealanders a sense of the great feeling you get in the all new Corolla.”
 
The campaign is rolling out across multiple TV spots, Facebook, YouTube, Print, Outdoor, and Point of Sale over the next 6 months.
 
View the spot below:
 
 
Credits
 
Client – Toyota NZ
General Manager Of Marketing – Neeraj Lala
Marketing Manager – Andrew Davis
New Vehicles Marketing Team Leader – Michael Shepherd
 
Agency - Saatchi & Saatchi NZ
ECD – Antonio Navas
CDs/Creatives – Corey Chalmers & Guy Roberts
Co-creatives – Sarah Litwin-Schmid & Emily Drake
Head of Content – Jane Oak
Head of Planning – Murray Streets
GAD – Mark Cochrane
AD – Emma Guadagni  
Media Director – Sally Falconer 
 
Production Company – GoodOil
Director – Hamish Rothwell
Producer – Sam Long
DOP – Crichton Bone
Editor – Peter Sciberras
Online – Blockhead – Nigel Mortimer
Audio Post – Liquid Studios
Music Composition - Elliott Wheeler
Music Production - Turning Studios
Audio Post Production - Liquid
Sound Engineer - Craig Matuschka 
Animal Trainer – Caroline Girdlestone
 
Media Agency – Starcom 
PR Agency – Wright Communications
Digital Agency – Aim Proximity Wellington
 
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lbbonline.com, Mon, 15 Oct 2012 09:31:38 GMT