Toyota New Zealand and Saatchi & Saatchi New Zealand have launched the all-new 2013 Toyota Corolla with a romantic story between a love-struck cat and a feel-good car.
The campaign launched exclusively online to the Toyota Facebook community this week and then aired during Toyota’s partnership with 'New Zealand’s Got Talent' on TV ONE on Sunday night.
Saatchi & Saatchi Creative Directors Corey Chalmers and Guy Roberts wrote and developed the idea. Chalmers said: “Anyone who’s taken a cat in a car ride knows how much they hate it, so we thought what lengths would a cat go to for a ride if they loved it? We hope that everyone enjoys this little hyperbolic story and it gives New Zealanders a sense of the great feeling you get in the all new Corolla.”
The campaign is rolling out across multiple TV spots, Facebook, YouTube, Print, Outdoor, and Point of Sale over the next 6 months.
View the spot below:
Client – Toyota NZ
General Manager Of Marketing – Neeraj Lala
Marketing Manager – Andrew Davis
New Vehicles Marketing Team Leader – Michael Shepherd