New Toyota Corolla ‘Feels Good Inside’

Toyota New Zealand and Saatchi & Saatchi New Zealand have launched the all-new 2013 Toyota Corolla with a romantic story between a love-struck cat and a feel-good car.

 

The campaign launched exclusively online to the Toyota Facebook community this week and then aired during Toyota’s partnership with 'New Zealand’s Got Talent' on TV ONE on Sunday night. 

 

Saatchi & Saatchi Creative Directors Corey Chalmers and Guy Roberts wrote and developed the idea. Chalmers said: “Anyone who’s taken a cat in a car ride knows how much they hate it, so we thought what lengths would a cat go to for a ride if they loved it?  We hope that everyone enjoys this little hyperbolic story and it gives New Zealanders a sense of the great feeling you get in the all new Corolla.”

 

The campaign is rolling out across multiple TV spots, Facebook, YouTube, Print, Outdoor, and Point of Sale over the next 6 months.

 

View the spot below:

 

 

Credits

 

Client – Toyota NZ

General Manager Of Marketing – Neeraj Lala

Marketing Manager – Andrew Davis

New Vehicles Marketing Team Leader – Michael Shepherd

 

Agency - Saatchi & Saatchi NZ

ECD – Antonio Navas

CDs/Creatives – Corey Chalmers & Guy Roberts

Co-creatives – Sarah Litwin-Schmid & Emily Drake

Head of Content – Jane Oak

Head of Planning – Murray Streets

GAD – Mark Cochrane

AD – Emma Guadagni  

Media Director – Sally Falconer 

 

Production Company – GoodOil

Director – Hamish Rothwell

Producer – Sam Long

DOP – Crichton Bone

Editor – Peter Sciberras

Online – Blockhead – Nigel Mortimer

Audio Post – Liquid Studios

Music Composition - Elliott Wheeler

Music Production - Turning Studios

Audio Post Production - Liquid

Sound Engineer - Craig Matuschka 

Animal Trainer – Caroline Girdlestone

 

Media Agency – Starcom 

PR Agency – Wright Communications

Digital Agency – Aim Proximity Wellington