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New Touching Alzheimer's PSA Shows How We Will Do Anything for Our Loved Ones

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'Daughter and Mother' created by BBDO NY for Cure Alzheimer's Fund aims to promote and support the company's research activities

New Touching Alzheimer's PSA Shows How We Will Do Anything for Our Loved Ones
Today, the Cure Alzheimer’s Fund released its first-ever PSA, showing the effects Alzheimer’s can have on your loved ones.  The goal is to help shed light on how an investment in a cure is an investment in all of our futures.

The new film, entitled “Daughter and Mother,” was created pro bono by BBDO New York and was born out the of insight that moms will do anything to ensure that their children’s lives are happy, fulfilled, and unburdened; even when they are grown.

While most organisations are focused on Alzheimer’s awareness and care, Cure Alzheimer’s Fund is dedicated to funding research with the highest probability of preventing, slowing or reversing Alzheimer’s disease. 

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Post Production / VFX

Conform & Edit Assist: Ed Skupeen, Conform Artist

Finish: No 7

Production Company

Production Company: O POSITIVE

Executive Producer: Ralph Laucella & Marc Grill

Director: David Shane

DOP: Mark Laliberte-Else

Producer: Marc Grill


Engineer: Evan Mangiamele

Producer: Sasha Awn

Audio Post Production: Heard City


Edit Company: Number 6

Editor: Jason MacDonald

Producer: Malia Rose

Executive Producer: Corina Dennison

Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: Mike Smith

Chief Creative Officer: David Lubars, Chairman & Chief Creative Officer, Worldwide/ Greg Hahn, Chief Creative Officer

Executive Producer: Amy Wertheimer,Diane McCann

Chief Strategy Officer: Crystal Rix

Planners: Vicky Szuflita

Business Manager: Grace Kelly

Head of Integrated Production: David Rolfe

VP, Group Account Director: Josh Goodman,


Advertiser: Cure Alzheimer’s Fund

Marketing & Engagement Director: Barbara Chamber

CEO: Timothy W. Armour, President and CEO

BBDO North America, Fri, 23 Mar 2018 16:52:33 GMT