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New Tooheys Campaign Drinks to Generations of Aussies ‘Having A Go’

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In the first campaign produced by Host since winning the Tooheys account in January this year, it's an emotive nod to the brand’s history and spirit of the legendary Tooheys Brothers

New Tooheys Campaign Drinks to Generations of Aussies ‘Having A Go’

In a new campaign from Tooheys, Aussies are reminded that as each generation has toasted their have-a-go successes, there has always been one constant – Tooheys since 1869.

Tanya Marler, brand director at Lion, believes that Host have perfectly captured the brand’s evolution from its inception in 1869 to a modern brand for today’s beer drinker, in a way that will resonate with adult Tooheys drinkers both young and old.

“Working with Host has been an exciting journey for us. The have-a-go philosophy of the brand is a fundamental part of Tooheys’ history and vision, and the whole Host team have come up with something that just encapsulates both of these elements brilliantly,” she said.



“It doesn’t matter if you’re enjoying a home cooked meal in the backyard, spending time with friends and family on the weekend or doing a bit of DIY with your mates, celebrating life’s little achievements with a Tooheys is a moment that has transcended generations. We are proud to show our drinkers that Tooheys has always been there to celebrate the quintessential Aussie spirit, and it always will be.”

Host executive creative director, Julian Watt, said: “We’re proud to work on a brand as iconic as Tooheys. For 145 years, it has been earning its place in people’s lives and this campaign shines a light on that rich heritage and spirit.”

The new campaign also highlights the recent addition to the Tooheys family – the Tooheys Darling Pale Ale, named after the first Tooheys brewery in Darling Harbor– and the refreshed packaging design to the entire Tooheys range which reflects its established passion for quality in a fresh, modern way.

The new Tooheys Brothers campaign will appear on TV, outdoor and in social media.

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Production Company

Production Company: Host

Creative Agency

Creative Agency: Host

Client

Advertiser: Lion

Genres: Storytelling

Categories: Beers, Alcoholic Beverages

lbbonline.com, Tue, 28 Jul 2015 06:07:42 GMT